Scott vs Viva:Which is more popular?
In September 2026, Viva had more branded searches than Scott among paper towel brands worldwide. Viva had about 22,200 branded searches, while Scott had 6,600. Viva made up 9.8% of all paper towel brand searches we track, and Scott accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about paper towel brands, Viva appeared in four of the five answers and Scott in two. Viva was mentioned before Scott in every answer that named either.
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Top paper towel brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Viva was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Scott was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Viva was listed before Scott in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bounty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kirkland Signature4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Brawny4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Viva4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Scott2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Plenty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about paper towel brands
5 answers
Asked ChatGPT
“Which paper towel brand should I buy?”
Asked ChatGPT
“What are the best paper towel brands?”
Asked ChatGPT
“What's the best paper towel brand for everyday cleaning?”
Searched Google, AI Overview
“paper towel brands”
Searched Google, AI Overview
“best paper towels”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Scott or Viva more popular in search?
This chart shows how often people search Google for Scott and Viva by name. Each line represents a brand's share of searches for all six paper towel brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Viva, Scott. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kirkland Signature | Bounty | Brawny | Viva | Scott | Plenty |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.3% | 30.5% | 16.7% | 11.2% | 4.1% | 0.16% |
| Nov 2025 | 54.4% | 24.5% | 11% | 7.3% | 2.7% | 0.13% |
| Dec 2025 | 54.4% | 24.5% | 11% | 7.3% | 2.7% | 0.1% |
| Jan 2026 | 40.7% | 33.3% | 12.2% | 10% | 3.6% | 0.14% |
| Feb 2026 | 45.3% | 30.3% | 11.1% | 9.1% | 4% | 0.16% |
| Mar 2026 | 59.1% | 21.7% | 9.7% | 6.5% | 2.9% | 0.11% |
| Apr 2026 | 40.4% | 33% | 12.1% | 9.9% | 4.4% | 0.21% |
| May 2026 | 40.7% | 33.3% | 12.2% | 10% | 3.6% | 0.14% |
| Jun 2026 | 38.7% | 38.7% | 9.5% | 9.5% | 3.5% | 0.13% |
| Jul 2026 | 32.6% | 39.8% | 11.9% | 11.9% | 3.6% | 0.21% |
| Aug 2026 | 50.5% | 27.8% | 8.3% | 10.2% | 3% | 0.12% |
| Sep 2026 | 59.5% | 17.9% | 9.8% | 9.8% | 2.9% | 0.11% |
How has the Scott and Viva comparison changed over the last 12 months?
3 findings
- Viva was ahead of Scott in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Scott’s share of searches among paper towel brands worldwide moved from 4.1% to 2.9%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, Viva’s share of searches among paper towel brands worldwide moved from 11.2% to 9.8%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
How did search popularity change for paper towel brands worldwide in September 2026?
2 changes
In September 2026, Brawny overtook Viva to rank 3rd among paper towel brands worldwide, with 9.8% of the searches.
Estimated monthly branded searches for Viva worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Scott’s and Viva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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