Brawny vs Viva:Which is more popular?
In September 2026, Brawny and Viva were level in searches among paper towel brands worldwide, with an estimated 22.2K branded searches each, at 9.8% of the total each. When we asked ChatGPT and Google AI Overviews about paper towel brands, Brawny and Viva each appeared in four of the five answers. Brawny was mentioned before Viva in three out of five answers.
Who do people search for more?
Brawny and Viva are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Brawny, named ahead of Viva in 3 of 5 answers
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Top paper towel brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brawny and Viva were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Brawny was listed before Viva in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bounty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kirkland Signature4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Brawny4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Viva4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Scott2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Plenty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about paper towel brands
5 answers
Asked ChatGPT
“Which paper towel brand should I buy?”
Asked ChatGPT
“What are the best paper towel brands?”
Asked ChatGPT
“What's the best paper towel brand for everyday cleaning?”
Searched Google, AI Overview
“paper towel brands”
Searched Google, AI Overview
“best paper towels”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Brawny or Viva more popular in search?
This chart shows how often people search Google for Brawny and Viva by name. Each line represents a brand's share of searches for all six paper towel brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Brawny, Viva. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kirkland Signature | Bounty | Brawny | Viva | Scott | Plenty |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.3% | 30.5% | 16.7% | 11.2% | 4.1% | 0.16% |
| Nov 2025 | 54.4% | 24.5% | 11% | 7.3% | 2.7% | 0.13% |
| Dec 2025 | 54.4% | 24.5% | 11% | 7.3% | 2.7% | 0.1% |
| Jan 2026 | 40.7% | 33.3% | 12.2% | 10% | 3.6% | 0.14% |
| Feb 2026 | 45.3% | 30.3% | 11.1% | 9.1% | 4% | 0.16% |
| Mar 2026 | 59.1% | 21.7% | 9.7% | 6.5% | 2.9% | 0.11% |
| Apr 2026 | 40.4% | 33% | 12.1% | 9.9% | 4.4% | 0.21% |
| May 2026 | 40.7% | 33.3% | 12.2% | 10% | 3.6% | 0.14% |
| Jun 2026 | 38.7% | 38.7% | 9.5% | 9.5% | 3.5% | 0.13% |
| Jul 2026 | 32.6% | 39.8% | 11.9% | 11.9% | 3.6% | 0.21% |
| Aug 2026 | 50.5% | 27.8% | 8.3% | 10.2% | 3% | 0.12% |
| Sep 2026 | 59.5% | 17.9% | 9.8% | 9.8% | 2.9% | 0.11% |
How has the Brawny and Viva comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Viva took it in August 2026.
- Across the 12 months ending September 2026, Brawny’s share of searches among paper towel brands worldwide moved from 16.7% to 9.8%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Viva’s share of searches among paper towel brands worldwide moved from 11.2% to 9.8%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
How did search popularity change for paper towel brands worldwide in September 2026?
2 changes
In September 2026, Brawny overtook Viva to rank 3rd among paper towel brands worldwide, with 9.8% of the searches.
Estimated monthly branded searches for Viva worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brawny’s and Viva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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