How popular isBrawny in search?
In August 2026, there were an estimated 18.1K branded searches for Brawny worldwide which is down 33.2% over the last 11 months. Brawny holds 9.3% estimated Share of Search among paper towel brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kirkland Signature56.3%
Bounty31%
Brawny9.3%
Scott3.4%- Plenty0.13%
Follow Brawny and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which paper towel brands compete with Brawny?
Share of Search by month for Kirkland Signature, Bounty, Brawny, Scott. The figures are in the table below the chart.
View monthly share of search table
| Month | Kirkland Signature | Bounty | Brawny | Scott | Plenty |
|---|---|---|---|---|---|
| Oct 2025 | 42% | 34.4% | 18.8% | 4.6% | 0.18% |
| Nov 2025 | 58.7% | 26.4% | 11.8% | 2.9% | 0.14% |
| Dec 2025 | 58.7% | 26.4% | 11.9% | 2.9% | 0.11% |
| Jan 2026 | 45.2% | 37% | 13.6% | 4% | 0.16% |
| Feb 2026 | 49.8% | 33.3% | 12.2% | 4.4% | 0.18% |
| Mar 2026 | 63.2% | 23.2% | 10.4% | 3.1% | 0.12% |
| Apr 2026 | 44.8% | 36.7% | 13.4% | 4.9% | 0.24% |
| May 2026 | 45.2% | 37% | 13.5% | 4% | 0.16% |
| Jun 2026 | 42.8% | 42.8% | 10.5% | 3.8% | 0.15% |
| Jul 2026 | 37% | 45.2% | 13.5% | 4% | 0.24% |
| Aug 2026 | 56.3% | 31% | 9.3% | 3.4% | 0.13% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 56.3% | 110K | +122.2% | +19.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 31% | 60.5K | 0% | -14.3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 9.3% | 18.1K | 0% | -4.3 points | |
| 4, held 4th | 3.4% | 6.6K | +22.2% | -0.7 points | |
| 5, held 5th | 0.13% | 260 | -18.8% | -0.1 points |
56.3%
Moved from 2nd to 1st. 110K estimated branded searches, +122.2% vs prior month. Share +19.3 points.
2.
Bounty31%
Moved from 1st to 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -14.3 points.
3.
Brawny9.3%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -4.3 points.
4.
Scott3.4%
Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share -0.7 points.
5.Plenty
0.13%
Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share -0.1 points.
Compare search popularity between Brawny and its closest rivals
How has branded search demand for Brawny changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Brawny worldwide fell from 27.1K to 18.1K.
- Across the 11 months ending August 2026, Brawny’s estimated Share of Search among paper towel brands worldwide decreased from 18.8% to 9.3%.
How did search popularity change for paper towel brands worldwide in August 2026?
4 changes
In August 2026, Kirkland Signature overtook Bounty to take the highest estimated Share of Search among paper towel brands worldwide, at 56.3%.
In August 2026, Bounty lost estimated Share of Search among paper towel brands worldwide, from 45.2% to 31%.
In August 2026, Brawny lost estimated Share of Search among paper towel brands worldwide, from 13.5% to 9.3%.
In August 2026, Scott lost estimated Share of Search among paper towel brands worldwide, from 4% to 3.4%.
How is Brawny measured?
Brandwave collects information about searches that people make online using Brawny’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- brawny
Do you work for Brawny? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Brawny your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.