Bounty vs Viva:Which is searched more?
In September 2026, Bounty had more branded searches than Viva among paper towel brands worldwide. Bounty had about 40,500 branded searches, while Viva had 22,200. Bounty made up 17.9% of all paper towel brand searches we track, and Viva accounted for 9.8%. These are worldwide searches for English-language branded terms.
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Is Bounty or Viva more popular in search?
Compare the paper towel brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Bounty, Viva. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kirkland Signature | Bounty | Brawny | Viva | Scott | Plenty |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.3% | 30.5% | 16.7% | 11.2% | 4.1% | 0.16% |
| Nov 2025 | 54.4% | 24.5% | 11% | 7.3% | 2.7% | 0.13% |
| Dec 2025 | 54.4% | 24.5% | 11% | 7.3% | 2.7% | 0.1% |
| Jan 2026 | 40.7% | 33.3% | 12.2% | 10% | 3.6% | 0.14% |
| Feb 2026 | 45.3% | 30.3% | 11.1% | 9.1% | 4% | 0.16% |
| Mar 2026 | 59.1% | 21.7% | 9.7% | 6.5% | 2.9% | 0.11% |
| Apr 2026 | 40.4% | 33% | 12.1% | 9.9% | 4.4% | 0.21% |
| May 2026 | 40.7% | 33.3% | 12.2% | 10% | 3.6% | 0.14% |
| Jun 2026 | 38.7% | 38.7% | 9.5% | 9.5% | 3.5% | 0.13% |
| Jul 2026 | 32.6% | 39.8% | 11.9% | 11.9% | 3.6% | 0.21% |
| Aug 2026 | 50.5% | 27.8% | 8.3% | 10.2% | 3% | 0.12% |
| Sep 2026 | 59.5% | 17.9% | 9.8% | 9.8% | 2.9% | 0.11% |
How has the Bounty and Viva comparison changed over the last 12 months?
3 findings
- Bounty was ahead of Viva in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bounty’s share of searches among paper towel brands worldwide moved from 30.5% to 17.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Viva’s share of searches among paper towel brands worldwide moved from 11.2% to 9.8%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
How did search popularity change for paper towel brands worldwide in September 2026?
3 changes
In September 2026, Brawny overtook Viva to rank 3rd among paper towel brands worldwide, with 9.8% of the searches.
In September 2026, Bounty lost share of searches among paper towel brands worldwide, from 27.8% to 17.9%.
Estimated monthly branded searches for Viva worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bounty’s and Viva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among paper towel brands
Kirkland Signature vs Bounty: compare search popularity- Kirkland Signature vs Brawny: compare search popularity
- Kirkland Signature vs Viva: compare search popularity
Kirkland Signature vs Scott: compare search popularity- Bounty vs Brawny: compare search popularity
- Bounty vs Scott: compare search popularity
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