Bounty vs Scott:Which is more popular?
In September 2026, Bounty had more branded searches than Scott among paper towel brands worldwide. Bounty had about 40,500 branded searches, while Scott had 6,600. Bounty made up 17.9% of all paper towel brand searches we track, and Scott accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about paper towel brands, Bounty appeared in all five answers and Scott in two. Bounty was mentioned before Scott in every answer.
Who do people search for more?
Bounty, about 6 searches for every 1 for Scott
Who does AI mention more?
Bounty, mentioned in every answer we collected
Who does AI recommend more?
Bounty, named ahead of Scott in every answer
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Top paper towel brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bounty appeared in all five answers. Scott was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bounty was listed before Scott in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bounty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kirkland Signature4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Brawny4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Viva4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Scott2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Plenty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about paper towel brands
5 answers
Asked ChatGPT
“Which paper towel brand should I buy?”
Asked ChatGPT
“What are the best paper towel brands?”
Asked ChatGPT
“What's the best paper towel brand for everyday cleaning?”
Searched Google, AI Overview
“paper towel brands”
Searched Google, AI Overview
“best paper towels”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bounty or Scott more popular in search?
This chart shows how often people search Google for Bounty and Scott by name. Each line represents a brand's share of searches for all six paper towel brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bounty, Scott. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kirkland Signature | Bounty | Brawny | Viva | Scott | Plenty |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.3% | 30.5% | 16.7% | 11.2% | 4.1% | 0.16% |
| Nov 2025 | 54.4% | 24.5% | 11% | 7.3% | 2.7% | 0.13% |
| Dec 2025 | 54.4% | 24.5% | 11% | 7.3% | 2.7% | 0.1% |
| Jan 2026 | 40.7% | 33.3% | 12.2% | 10% | 3.6% | 0.14% |
| Feb 2026 | 45.3% | 30.3% | 11.1% | 9.1% | 4% | 0.16% |
| Mar 2026 | 59.1% | 21.7% | 9.7% | 6.5% | 2.9% | 0.11% |
| Apr 2026 | 40.4% | 33% | 12.1% | 9.9% | 4.4% | 0.21% |
| May 2026 | 40.7% | 33.3% | 12.2% | 10% | 3.6% | 0.14% |
| Jun 2026 | 38.7% | 38.7% | 9.5% | 9.5% | 3.5% | 0.13% |
| Jul 2026 | 32.6% | 39.8% | 11.9% | 11.9% | 3.6% | 0.21% |
| Aug 2026 | 50.5% | 27.8% | 8.3% | 10.2% | 3% | 0.12% |
| Sep 2026 | 59.5% | 17.9% | 9.8% | 9.8% | 2.9% | 0.11% |
How has the Bounty and Scott comparison changed over the last 12 months?
3 findings
- Bounty was ahead of Scott in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bounty’s share of searches among paper towel brands worldwide moved from 30.5% to 17.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Scott’s share of searches among paper towel brands worldwide moved from 4.1% to 2.9%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for paper towel brands worldwide in September 2026?
1 change
In September 2026, Bounty lost share of searches among paper towel brands worldwide, from 27.8% to 17.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bounty’s and Scott’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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