Brandwave

Combi vs Kirkland Signature:Which is searched more?

In August 2026, Combi had more branded searches than Kirkland Signature among food wrap brands worldwide. Combi was estimated to have 201K branded searches compared to Kirkland Signature’s 110K, and held a 35.9% Share of Search versus Kirkland Signature’s 19.6%. These are worldwide searches for English-language branded terms.

Share of Search among food wrap brands worldwide in August 2026Which is more popular in search, Combi or Kirkland Signature?
Combi35.9%201K searches
vs
Kirkland Signature19.6%110K searches

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Which is more popular in search, Combi or Kirkland Signature?

Compare the food wrap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Combi and Kirkland Signature among food wrap brands worldwide, by month

Share of Search by month for Combi, Kirkland Signature. The figures are in the table below the chart.

View monthly share of search table
MonthCombiKirkland Signature
Oct 202541.5%12.5%
Nov 202537.6%20.6%
Dec 202534.1%18.7%
Jan 202638.3%14.1%
Feb 202635.6%16%
Mar 202634.4%23.1%
Apr 202637.2%11.2%
May 202639.4%11.9%
Jun 202635.6%10.7%
Jul 202635.6%10.7%
Aug 202635.9%19.6%
Sep 2026——

How has the Combi and Kirkland Signature comparison changed over the last 12 months?

  • Combi was ahead of Kirkland Signature in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Combi’s estimated Share of Search among food wrap brands worldwide moved from 41.5% to 35.9%, and its estimated monthly branded searches held steady at 201K.
  • Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among food wrap brands worldwide moved from 12.5% to 19.6%, and its estimated monthly branded searches moved from 60.5K to 110K.

How did search popularity change for food wrap brands worldwide in August 2026?

  1. In August 2026, Kirkland Signature overtook Reynolds to rank 3rd among food wrap brands worldwide, at 19.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Combi’s and Kirkland Signature’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Combi

1 branded search term

  • combi

Kirkland Signature

1 branded search term

  • kirkland signature

How the Brand Demand Index is measured

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