Brandwave

Food wrap brands:Which brands are most popular in search?

In August 2026, Combi was the most searched among food wrap brands worldwide, with an estimated 201K branded searches and 35.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Combi35.9%
  2. Saran24.1%
  3. Kirkland Signature19.6%
  4. Reynolds19.6%
  5. Glad0.43%
  6. Stretch-Tite0.34%

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Share of SearchLeaderboard

Compare the food wrap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among food wrap brands worldwide, by month

Share of Search by month for Combi, Saran, Kirkland Signature, Reynolds. The figures are in the table below the chart.

View monthly share of search table
MonthCombiSaranKirkland SignatureReynoldsGladStretch-Tite
Oct 202541.5%22.7%12.5%22.7%0.39%0.27%
Nov 202537.6%20.6%20.6%20.6%0.36%0.3%
Dec 202534.1%28%18.7%18.7%0.32%0.27%
Jan 202638.3%21%14.1%25.7%0.46%0.36%
Feb 202635.6%23.8%16%23.8%0.35%0.52%
Mar 202634.4%23.1%23.1%18.8%0.32%0.32%
Apr 202637.2%30.6%11.2%20.4%0.35%0.3%
May 202639.4%26.5%11.9%21.6%0.37%0.31%
Jun 202635.6%29.2%10.7%23.9%0.34%0.23%
Jul 202635.6%29.2%10.7%23.8%0.41%0.35%
Aug 202635.9%24.1%19.6%19.6%0.43%0.34%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Combi

    35.9%

    Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +0.2 points.

  2. 2.Saran

    24.1%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -5.1 points.

  3. 3.Kirkland Signature

    19.6%

    Moved from 4th to 3rd. 110K estimated branded searches, +122.2% vs prior month. Share +8.9 points.

  4. 4.Reynolds

    19.6%

    Moved from 3rd to 4th. 110K estimated branded searches, 0% vs prior month. Share -4.1 points.

  5. 5.Glad

    0.43%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

  6. 6.Stretch-Tite

    0.34%

    Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among food wrap brands worldwide?

In August 2026, Combi was the most searched among food wrap brands worldwide, with an estimated 201K branded searches and 35.9% estimated Share of Search within this set. Saran is in 2nd place, 11.8 percentage points behind at 24.1% Share of Search.

Global food wrap brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Combi41.5% → 35.9%41.5%Oct 202534.1%Dec 20251st
Saran22.7% → 24.1%30.6%Apr 202620.6%Nov 20253rd → 2nd
Kirkland Signature12.5% → 19.6%23.1%Mar 202610.7%Jul 20264th → 3rd
Reynolds22.7% → 19.6%25.7%Jan 202618.7%Dec 20252nd → 4th
Glad0.39% → 0.43%0.46%Jan 20260.32%Dec 20255th
Stretch-Tite0.27% → 0.34%0.52%Feb 20260.23%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Combi’s estimated Share of Search among food wrap brands worldwide decreased from 41.5% to 35.9%.
  • Across the 11 months ending August 2026, Saran’s estimated Share of Search among food wrap brands worldwide increased from 22.7% to 24.1%.
  • Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among food wrap brands worldwide increased from 12.5% to 19.6%.
  • Across the 11 months ending August 2026, Reynolds’ estimated Share of Search among food wrap brands worldwide decreased from 22.7% to 19.6%.
  • Across the 11 months ending August 2026, Combi’s estimated Share of Search among food wrap brands worldwide peaked at 41.5% in October 2025 and was lowest at 34.1% in December 2025.
  • Across the 11 months ending August 2026, Saran’s estimated Share of Search among food wrap brands worldwide peaked at 30.6% in April 2026 and was lowest at 20.6% in November 2025.
  • Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among food wrap brands worldwide peaked at 23.1% in March 2026 and was lowest at 10.7% in July 2026.
  • Across the 11 months ending August 2026, Reynolds’ estimated Share of Search among food wrap brands worldwide peaked at 25.7% in January 2026 and was lowest at 18.7% in December 2025.
  • Across the 11 months ending August 2026, Saran rose from 3rd to 2nd among food wrap brands worldwide.
  • Across the 11 months ending August 2026, Kirkland Signature rose from 4th to 3rd among food wrap brands worldwide.
  • Across the 11 months ending August 2026, Reynolds fell from 2nd to 4th among food wrap brands worldwide.
  • Across the 11 months ending August 2026, Glad and Stretch-Tite held steady: their estimated Share of Search among food wrap brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for food wrap brands worldwide in August 2026?

  1. In August 2026, Kirkland Signature overtook Reynolds to rank 3rd among food wrap brands worldwide, at 19.6%.

  2. In August 2026, Saran lost estimated Share of Search among food wrap brands worldwide, from 29.2% to 24.1%.

  3. In August 2026, Reynolds lost estimated Share of Search among food wrap brands worldwide, from 23.8% to 19.6%.

  4. Estimated monthly branded searches for Stretch-Tite worldwide rose 46.2% over 11 measured months, from 1.3K to 1.9K in August 2026.

  5. Estimated monthly branded searches for Glad worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

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