Kirkland Signature vs Reynolds:Which is more popular by branded search?

Name: Kirkland Signature vs Reynolds: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Kirkland Signature and Reynolds were level on Share of Search among baking paper brands worldwide, with an estimated 110K branded searches each, at 1.2% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among baking paper brands worldwide in August 2026Which is more popular in search, Kirkland Signature or Reynolds?

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Which is more popular in search, Kirkland Signature or Reynolds?

Compare the baking paper brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kirkland Signature and Reynolds among baking paper brands worldwide, by month

Month	Sainsbury's	Kirkland Signature	Reynolds	GoodCook	If You Care	Bacofoil
Oct 2025	98%	0.65%	1.2%	0.07%	0.03%	0.03%
Nov 2025	97.5%	1.2%	1.2%	0.07%	0.03%	0.03%
Dec 2025	98%	0.97%	0.97%	0.06%	0.02%	0.02%
Jan 2026	97.6%	0.79%	1.4%	0.07%	0.03%	0.03%
Feb 2026	97.5%	0.96%	1.4%	0.07%	0.03%	0.02%
Mar 2026	97.3%	1.4%	1.2%	0.07%	0.03%	0.02%
Apr 2026	98.1%	0.65%	1.2%	0.07%	0.03%	0.02%
May 2026	98.1%	0.65%	1.2%	0.06%	0.02%	0.02%
Jun 2026	97.8%	0.65%	1.4%	0.06%	0.02%	0.02%
Jul 2026	98.2%	0.53%	1.2%	0.06%	0.02%	0.02%
Aug 2026	97.5%	1.2%	1.2%	0.07%	0.02%	0.02%
Sep 2026	—	—	—	—	—	—

How has the Kirkland Signature and Reynolds comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 11 months ending August 2026: Kirkland Signature took it in March 2026, Reynolds took it in April 2026.
Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among baking paper brands worldwide moved from 0.65% to 1.2%, and its estimated monthly branded searches moved from 60.5K to 110K.
Across the 11 months ending August 2026, Reynolds’ estimated Share of Search among baking paper brands worldwide held steady at 1.2%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for baking paper brands worldwide in August 2026?

1 change

In August 2026, Kirkland Signature overtook Reynolds to rank 2nd among baking paper brands worldwide, at 1.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Kirkland Signature’s and Reynolds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.