Kirkland Signature vs Puffs:Which is searched more?
In August 2026, Kirkland Signature had more branded searches than Puffs among tissue brands worldwide. Kirkland Signature was estimated to have 110K branded searches compared to Puffs’ 6.6K, and held a 36.9% Share of Search versus Puffs’ 2.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kirkland Signature or Puffs?
Compare the tissue brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kirkland Signature, Puffs. The figures are in the table below the chart.
View monthly share of search table
| Month | Kirkland Signature | Puffs |
|---|---|---|
| Oct 2025 | 28.1% | 2.5% |
| Nov 2025 | 41.7% | 2% |
| Dec 2025 | 41.7% | 2% |
| Jan 2026 | 28.4% | 2.5% |
| Feb 2026 | 31.9% | 3.5% |
| Mar 2026 | 42% | 2.1% |
| Apr 2026 | 28.3% | 2.5% |
| May 2026 | 28.4% | 2.1% |
| Jun 2026 | 28.7% | 1.7% |
| Jul 2026 | 24.5% | 2.2% |
| Aug 2026 | 36.9% | 2.2% |
| Sep 2026 | — | — |
How has the Kirkland Signature and Puffs comparison changed over the last 12 months?
3 findings
- Kirkland Signature was ahead of Puffs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among tissue brands worldwide moved from 28.1% to 36.9%, and its estimated monthly branded searches moved from 60.5K to 110K.
- Across the 11 months ending August 2026, Puffs’ estimated Share of Search among tissue brands worldwide moved from 2.5% to 2.2%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
How did search popularity change for tissue brands worldwide in August 2026?
2 changes
In August 2026, Kirkland Signature gained estimated Share of Search among tissue brands worldwide, from 24.5% to 36.9%.
In August 2026, Puffs rose from 5th to 4th among tissue brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Kirkland Signature’s and Puffs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kirkland Signature
1 branded search term
- kirkland signature
Puffs
1 branded search term
- puffs tissues
Put your own brand in this comparison
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