Brandwave

Glad vs Stretch-Tite:Which is more popular by branded search?

In August 2026, Glad had more branded searches than Stretch-Tite among food wrap brands worldwide. Glad was estimated to have 2.4K branded searches compared to Stretch-Tite’s 1.9K, and held a 0.43% Share of Search versus Stretch-Tite’s 0.34%. These are worldwide searches for English-language branded terms.

Share of Search among food wrap brands worldwide in August 2026Which is more popular in search, Glad or Stretch-Tite?
Glad0.43%2.4K searches
vs
Stretch-Tite0.34%1.9K searches

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Which is more popular in search, Glad or Stretch-Tite?

Compare the food wrap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Glad and Stretch-Tite among food wrap brands worldwide, by month

Share of Search by month for Glad, Stretch-Tite. The figures are in the table below the chart.

View monthly share of search table
MonthCombiSaranKirkland SignatureReynoldsGladStretch-Tite
Oct 202541.5%22.7%12.5%22.7%0.39%0.27%
Nov 202537.6%20.6%20.6%20.6%0.36%0.3%
Dec 202534.1%28%18.7%18.7%0.32%0.27%
Jan 202638.3%21%14.1%25.7%0.46%0.36%
Feb 202635.6%23.8%16%23.8%0.35%0.52%
Mar 202634.4%23.1%23.1%18.8%0.32%0.32%
Apr 202637.2%30.6%11.2%20.4%0.35%0.3%
May 202639.4%26.5%11.9%21.6%0.37%0.31%
Jun 202635.6%29.2%10.7%23.9%0.34%0.23%
Jul 202635.6%29.2%10.7%23.8%0.41%0.35%
Aug 202635.9%24.1%19.6%19.6%0.43%0.34%
Sep 2026——————

How has the Glad and Stretch-Tite comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 11 months ending August 2026: Stretch-Tite took it in February 2026, Glad took it in April 2026.
  • Across the 11 months ending August 2026, Glad’s estimated Share of Search among food wrap brands worldwide moved from 0.39% to 0.43%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
  • Across the 11 months ending August 2026, Stretch-Tite’s estimated Share of Search among food wrap brands worldwide moved from 0.27% to 0.34%, and its estimated monthly branded searches moved from 1.3K to 1.9K.

How did search popularity change for food wrap brands worldwide in August 2026?

  1. Estimated monthly branded searches for Stretch-Tite worldwide rose 46.2% over 11 measured months, from 1.3K to 1.9K in August 2026.

  2. Estimated monthly branded searches for Glad worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Glad’s and Stretch-Tite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Glad

1 branded search term

  • glad bags

Stretch-Tite

1 branded search term

  • stretch-tite

How the Brand Demand Index is measured

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