Glad vs Stretch-Tite:Which is more popular by branded search?
In August 2026, Glad had more branded searches than Stretch-Tite among food wrap brands worldwide. Glad was estimated to have 2.4K branded searches compared to Stretch-Tite’s 1.9K, and held a 0.43% Share of Search versus Stretch-Tite’s 0.34%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Glad or Stretch-Tite?
Compare the food wrap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Glad, Stretch-Tite. The figures are in the table below the chart.
View monthly share of search table
| Month | Combi | Saran | Kirkland Signature | Reynolds | Glad | Stretch-Tite |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 22.7% | 12.5% | 22.7% | 0.39% | 0.27% |
| Nov 2025 | 37.6% | 20.6% | 20.6% | 20.6% | 0.36% | 0.3% |
| Dec 2025 | 34.1% | 28% | 18.7% | 18.7% | 0.32% | 0.27% |
| Jan 2026 | 38.3% | 21% | 14.1% | 25.7% | 0.46% | 0.36% |
| Feb 2026 | 35.6% | 23.8% | 16% | 23.8% | 0.35% | 0.52% |
| Mar 2026 | 34.4% | 23.1% | 23.1% | 18.8% | 0.32% | 0.32% |
| Apr 2026 | 37.2% | 30.6% | 11.2% | 20.4% | 0.35% | 0.3% |
| May 2026 | 39.4% | 26.5% | 11.9% | 21.6% | 0.37% | 0.31% |
| Jun 2026 | 35.6% | 29.2% | 10.7% | 23.9% | 0.34% | 0.23% |
| Jul 2026 | 35.6% | 29.2% | 10.7% | 23.8% | 0.41% | 0.35% |
| Aug 2026 | 35.9% | 24.1% | 19.6% | 19.6% | 0.43% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
How has the Glad and Stretch-Tite comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Stretch-Tite took it in February 2026, Glad took it in April 2026.
- Across the 11 months ending August 2026, Glad’s estimated Share of Search among food wrap brands worldwide moved from 0.39% to 0.43%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
- Across the 11 months ending August 2026, Stretch-Tite’s estimated Share of Search among food wrap brands worldwide moved from 0.27% to 0.34%, and its estimated monthly branded searches moved from 1.3K to 1.9K.
How did search popularity change for food wrap brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Stretch-Tite worldwide rose 46.2% over 11 measured months, from 1.3K to 1.9K in August 2026.

Estimated monthly branded searches for Glad worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Glad’s and Stretch-Tite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Glad
1 branded search term
- glad bags
Stretch-Tite
1 branded search term
- stretch-tite

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