How popular isHefty in search?
In August 2026, there were an estimated 33.1K branded searches for Hefty worldwide which is down 18.3% over the last 11 months. Hefty holds 15.8% estimated Share of Search among paper plate brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Dixie78.7%- Hefty15.8%
Eco-Products2.6%Vegware1.7%
- Chinet1.1%
- Paper Cup Company0.1%
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Which paper plate brands compete with Hefty?
Share of Search by month for Dixie, Hefty, Eco-Products. The figures are in the table below the chart.
View monthly share of search table
| Month | Dixie | Hefty | Eco-Products | Vegware | Chinet | Paper Cup Company |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.7% | 18.3% | 3% | 2% | 1.3% | 0.72% |
| Nov 2025 | 78% | 15.7% | 2.1% | 1.7% | 1.4% | 1.1% |
| Dec 2025 | 75.8% | 18.6% | 2.5% | 1.7% | 1.3% | 0.12% |
| Jan 2026 | 69.9% | 25.7% | 1.9% | 1.5% | 0.83% | 0.14% |
| Feb 2026 | 78.3% | 15.7% | 2.6% | 2.1% | 1.1% | 0.19% |
| Mar 2026 | 75.2% | 18.5% | 3% | 2% | 1.1% | 0.18% |
| Apr 2026 | 77.9% | 15.6% | 3.1% | 2.1% | 1.1% | 0.15% |
| May 2026 | 78.4% | 15.7% | 2.6% | 2.1% | 1.1% | 0.12% |
| Jun 2026 | 78.4% | 15.7% | 2.6% | 2.1% | 1.1% | 0.1% |
| Jul 2026 | 81.4% | 13.4% | 2.2% | 1.8% | 1.2% | 0.11% |
| Aug 2026 | 78.7% | 15.8% | 2.6% | 1.7% | 1.1% | 0.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.7% | 165K | -17.9% | -2.7 points | |
| 2, held 2nd | 15.8% | 33.1K | 0% | +2.4 points | |
| 3, held 3rd | 2.6% | 5.4K | 0% | +0.4 points | |
| 4, held 4th | 1.7% | 3.6K | -18.2% | -0.1 points | |
| 5, held 5th | 1.1% | 2.4K | -17.2% | 0 points | |
| 6, held 6th | 0.1% | 210 | -19.2% | 0 points |
1.
Dixie78.7%
Held 1st. 165K estimated branded searches, -17.9% vs prior month. Share -2.7 points.
2.Hefty
15.8%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +2.4 points.
2.6%
Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.
1.7%
Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
5.Chinet
1.1%
Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.
0.1%
Held 6th. 210 estimated branded searches, -19.2% vs prior month. Share 0 points.
Compare search popularity between Hefty and its closest rivals
How has branded search demand for Hefty changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hefty worldwide fell from 40.5K to 33.1K.
- Across the 11 months ending August 2026, Hefty’s estimated Share of Search among paper plate brands worldwide decreased from 18.3% to 15.8%.
- Across the 11 months ending August 2026, Hefty’s estimated Share of Search among paper plate brands worldwide peaked at 25.7% in January 2026 and was lowest at 13.4% in July 2026.
How did search popularity change for paper plate brands worldwide in August 2026?
6 changes
In August 2026, Hefty gained estimated Share of Search among paper plate brands worldwide, from 13.4% to 15.8%.
In August 2026, Dixie lost estimated Share of Search among paper plate brands worldwide, from 81.4% to 78.7%.
Estimated monthly branded searches for Paper Cup Company worldwide fell 86.9% over 11 measured months, from 1.6K to 210 in August 2026.
Estimated monthly branded searches for Eco-Products worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
Estimated monthly branded searches for Vegware worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
Estimated monthly branded searches for Chinet worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
Where does Hefty compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bin liner brands | 4th of 6 | 3.7% | Show ranking |
| Paper plate brands | 2nd of 6 | 15.8% | Shown above |
How is Hefty measured?
Brandwave collects information about searches that people make online using Hefty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hefty
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Is Hefty your brand?
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