Brandwave

Hefty vs Prep Naturals:Which is more popular?

In September 2026, Hefty had more branded searches than Prep Naturals among meal prep containers brands worldwide. Hefty had about 2,490 branded searches, while Prep Naturals had 210. Hefty made up 0.87% of all meal prep containers brand searches we track, and Prep Naturals accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about meal prep containers brands, Prep Naturals appeared in two of the five answers and Hefty in none.

Among meal prep containers brands worldwide in September 2026

Who do people search for more?

Hefty, about 12 searches for every 1 for Prep Naturals

Hefty 2.5K searchesPrep Naturals 210 searches

Who does AI mention more?

Prep Naturals, mentioned in 2 of 5 answers, Hefty in 0

Prep Naturals in 2 of 5Hefty in 0 of 5

Who does AI recommend more?

Prep Naturals, the only one of the two named

Prep Naturals first in 2Hefty never named

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Top meal prep containers brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Prep Naturals was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hefty did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rubbermaid1st
  2. Pyrex2nd
  3. Bentgo3rd
  4. Prep Naturals4th
  5. GoodCook–
  6. Hefty–
  7. Glad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rubbermaid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pyrex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bentgo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Prep Naturals2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoodCook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hefty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about meal prep containers brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Hefty or Prep Naturals more popular in search?

This chart shows how often people search Google for Hefty and Prep Naturals by name. Each line represents a brand's share of searches for all seven meal prep containers brands we track, month by month, from English-language searches worldwide.

Hefty and Prep Naturals among meal prep containers brands worldwide, by month

Share of searches by month for Hefty, Prep Naturals. The figures are in the table below the chart.

View monthly share of searches table
MonthPyrexBentgoRubbermaidGoodCookHeftyGladPrep Naturals
Oct 202562.5%10.3%22.9%2.5%0.94%0.72%0.08%
Nov 202567.1%9%20.2%2.2%0.77%0.63%0.09%
Dec 202567%9%20.2%2.2%0.83%0.63%0.11%
Jan 202663.9%12.9%19.2%2.1%0.95%0.76%0.15%
Feb 202664.1%12.9%19.2%2.1%0.93%0.62%0.1%
Mar 202661.1%12.3%22.4%2.4%0.92%0.7%0.1%
Apr 202662.5%10.3%22.9%2.5%0.9%0.72%0.15%
May 202662.8%10.3%23%2.1%0.91%0.72%0.1%
Jun 202662.4%15.3%18.7%2%0.79%0.72%0.08%
Jul 202655.3%24.8%16.6%1.8%0.73%0.64%0.07%
Aug 202652.4%28.7%15.8%1.7%0.65%0.63%0.07%
Sep 202657.6%21.1%17.3%2.3%0.87%0.84%0.07%

How has the Hefty and Prep Naturals comparison changed over the last 12 months?

3 findings

How did search popularity change for meal prep containers brands worldwide in September 2026?

0 changes

Neither Hefty nor Prep Naturals moved beyond provider rounding among meal prep containers brands in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Hefty’s and Prep Naturals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hefty

3 branded search terms

  • hefty bag
  • hefty bags
  • hefty container

Prep Naturals

1 branded search term

  • prep naturals

How the Brand Demand Index is measured

Other head-to-heads among meal prep containers brands

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