How popular isHefty in search?
Hefty has no measured branded demand worldwide yet. These are worldwide searches for English-language branded terms.
Pyrex73.8%Rubbermaid22.1%
- GoodCook3%
Glad1.1%Hefty—
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Which meal prep containers brands compete with Hefty?
Share of Search by month for Pyrex, Rubbermaid, GoodCook, Hefty. The figures are in the table below the chart.
View monthly share of search table
| Month | Pyrex | Rubbermaid | GoodCook | Glad | Hefty |
|---|---|---|---|---|---|
| Oct 2025 | 70.5% | 25.9% | 2.8% | 0.81% | — |
| Nov 2025 | 74.4% | 22.4% | 2.4% | 0.7% | — |
| Dec 2025 | 74.4% | 22.4% | 2.4% | 0.7% | — |
| Jan 2026 | 74.3% | 22.4% | 2.4% | 0.89% | — |
| Feb 2026 | 74.5% | 22.3% | 2.4% | 0.72% | — |
| Mar 2026 | 70.5% | 25.9% | 2.8% | 0.81% | — |
| Apr 2026 | 70.5% | 25.9% | 2.8% | 0.81% | — |
| May 2026 | 70.9% | 26% | 2.3% | 0.82% | — |
| Jun 2026 | 74.4% | 22.3% | 2.4% | 0.86% | — |
| Jul 2026 | 74.4% | 22.3% | 2.4% | 0.86% | — |
| Aug 2026 | 74.3% | 22.4% | 2.4% | 0.89% | — |
| Sep 2026 | 73.8% | 22.1% | 3% | 1.1% | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.8% | 165K | -17.9% | -0.5 points | |
| 2, held 2nd | 22.1% | 49.5K | -18.2% | -0.2 points | |
| 3, held 3rd | 3% | 6.6K | 0% | +0.5 points | |
| 4, held 4th | 1.1% | 2.4K | 0% | +0.2 points | |
| —, not measured this month | — | — | — | — |
1.
Pyrex73.8%
Held 1st. 165K estimated branded searches, -17.9% vs prior month. Share -0.5 points.
22.1%
Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
3.GoodCook
3%
Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +0.5 points.
4.
Glad1.1%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
—.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Hefty and its closest rivals
How did search popularity change for meal prep containers brands worldwide in September 2026?
3 changes
In September 2026, GoodCook gained estimated Share of Search among meal prep containers brands worldwide, from 2.4% to 3%.
Estimated monthly branded searches for Glad worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
Estimated monthly branded searches for Rubbermaid worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Where does Hefty compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Meal prep containers brands | — | — | Shown above |
| Bin liner brands | — | — | Show ranking |
| Gallon freezer bags brands | — | — | Show ranking |
| Paper plate brands | — | — | Show ranking |
How is Hefty measured?
Brandwave collects information about searches that people make online using Hefty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- hefty bag
- hefty bags
- hefty container
- hefty paper plate
Do you work for Hefty? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Hefty your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.