Eco-Products vs Hefty:Which is more popular by branded search?
In August 2026, Hefty had more branded searches than Eco-Products among paper plate brands worldwide. Hefty was estimated to have 33.1K branded searches compared to Eco-Products’ 5.4K, and held a 15.8% Share of Search versus Eco-Products’ 2.6%. These are worldwide searches for English-language branded terms.
Follow Eco-Products vs Hefty and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Eco-Products or Hefty?
Compare the paper plate brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hefty, Eco-Products. The figures are in the table below the chart.
View monthly share of search table
| Month | Dixie | Hefty | Eco-Products | Vegware | Chinet | Paper Cup Company |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.7% | 18.3% | 3% | 2% | 1.3% | 0.72% |
| Nov 2025 | 78% | 15.7% | 2.1% | 1.7% | 1.4% | 1.1% |
| Dec 2025 | 75.8% | 18.6% | 2.5% | 1.7% | 1.3% | 0.12% |
| Jan 2026 | 69.9% | 25.7% | 1.9% | 1.5% | 0.83% | 0.14% |
| Feb 2026 | 78.3% | 15.7% | 2.6% | 2.1% | 1.1% | 0.19% |
| Mar 2026 | 75.2% | 18.5% | 3% | 2% | 1.1% | 0.18% |
| Apr 2026 | 77.9% | 15.6% | 3.1% | 2.1% | 1.1% | 0.15% |
| May 2026 | 78.4% | 15.7% | 2.6% | 2.1% | 1.1% | 0.12% |
| Jun 2026 | 78.4% | 15.7% | 2.6% | 2.1% | 1.1% | 0.1% |
| Jul 2026 | 81.4% | 13.4% | 2.2% | 1.8% | 1.2% | 0.11% |
| Aug 2026 | 78.7% | 15.8% | 2.6% | 1.7% | 1.1% | 0.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Eco-Products and Hefty comparison changed over the last 12 months?
3 findings
- Hefty was ahead of Eco-Products in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Eco-Products’ estimated Share of Search among paper plate brands worldwide moved from 3% to 2.6%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 11 months ending August 2026, Hefty’s estimated Share of Search among paper plate brands worldwide moved from 18.3% to 15.8%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for paper plate brands worldwide in August 2026?
2 changes
In August 2026, Hefty gained estimated Share of Search among paper plate brands worldwide, from 13.4% to 15.8%.
Estimated monthly branded searches for Eco-Products worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Eco-Products’ and Hefty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Eco-Products
1 branded search term
- eco products
Hefty
1 branded search term
- hefty
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.