Brandwave

How popular isSimplehuman in search?

In August 2026, there were an estimated 74K branded searches for Simplehuman worldwide which is up 49.5% over the last 11 months. Simplehuman holds 8.3% estimated Share of Search among bin liner brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hippo75.2%
  2. Kirkland Signature12.3%
  3. Simplehuman8.3%
  4. Hefty3.7%
  5. Glad0.27%
  6. Ruffies0.21%
Simplehuman website (opens in a new tab)

Follow Simplehuman and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Simplehuman compete?

Simplehuman is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bin liner brands3rd of 68.3%Shown below
Soap dispenser brands5th of 68.7%Show ranking
Toilet brush brands3rd of 625.6%Show ranking
Makeup mirror brands1st of 643.4%Show ranking

Which bin liner brands compete with Simplehuman?

Simplehuman against bin liner brands worldwide, by month

Share of Search by month for Hippo, Kirkland Signature, Simplehuman, Hefty. The figures are in the table below the chart.

View monthly share of search table
MonthHippoKirkland SignatureSimplehumanHeftyGladRuffies
Oct 202581.3%7.3%6%4.9%0.23%0.23%
Nov 202575.8%12.4%6.8%4.6%0.21%0.27%
Dec 202574.6%12.2%8.2%4.5%0.21%0.27%
Jan 202674.8%8.2%8.2%8.2%0.27%0.27%
Feb 202679.7%8.8%7.2%3.9%0.19%0.23%
Mar 202673.7%14.8%6.6%4.4%0.21%0.21%
Apr 202680.9%7.3%7.3%4%0.23%0.29%
May 202681%7.3%7.3%4%0.23%0.23%
Jun 202682.1%7.4%6%4%0.23%0.23%
Jul 202678.9%7.1%8.7%4.7%0.27%0.27%
Aug 202675.2%12.3%8.3%3.7%0.27%0.21%
Sep 2026——————

  1. 1.Hippo

    75.2%

    Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share -3.7 points.

  2. 2.Kirkland Signature

    12.3%

    Moved from 3rd to 2nd. 110K estimated branded searches, +122.2% vs prior month. Share +5.2 points.

  3. 3.Simplehuman

    8.3%

    Moved from 2nd to 3rd. 74K estimated branded searches, +22.3% vs prior month. Share -0.4 points.

  4. 4.Hefty

    3.7%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Glad

    0.27%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

  6. 6.Ruffies

    0.21%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Simplehuman and its closest rivals

How has branded search demand for Simplehuman changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Simplehuman worldwide rose from 49.5K to 74K.
  • Across the 11 months ending August 2026, Simplehuman’s estimated Share of Search among bin liner brands worldwide increased from 6% to 8.3%.
  • Across the 11 months ending August 2026, Simplehuman’s estimated Share of Search among bin liner brands worldwide peaked at 8.7% in July 2026 and was lowest at 6% in October 2025.

How did search popularity change for bin liner brands worldwide in August 2026?

  1. In August 2026, Kirkland Signature overtook Simplehuman to rank 2nd among bin liner brands worldwide, at 12.3%.

  2. In August 2026, Hippo lost estimated Share of Search among bin liner brands worldwide, from 78.9% to 75.2%.

  3. In August 2026, Hefty lost estimated Share of Search among bin liner brands worldwide, from 4.7% to 3.7%.

  4. Estimated monthly branded searches for Simplehuman worldwide rose 49.5% over 11 measured months, from 49.5K to 74K in August 2026.

  5. Estimated monthly branded searches for Glad worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

How is Simplehuman measured?

Brandwave collects information about searches that people make online using Simplehuman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • simplehuman

Do you work for Simplehuman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Simplehuman your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free