Brandwave

How popular isSimplehuman in search?

In August 2026, there were an estimated 74K branded searches for Simplehuman worldwide which is up 49.5% over the last 11 months. Simplehuman holds 8.7% estimated Share of Search among soap dispenser brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Command43.4%
  2. Joseph Joseph15.9%
  3. Umbra15.9%
  4. Yamazaki15.9%
  5. Simplehuman8.7%
  6. Oxo0.03%
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Which soap dispenser brands compete with Simplehuman?

Simplehuman against soap dispenser brands worldwide, by month

Share of Search by month for Command, Joseph Joseph, Umbra, Yamazaki, Simplehuman. The figures are in the table below the chart.

View monthly share of search table
MonthCommandJoseph JosephUmbraYamazakiSimplehumanOxo
Oct 202543.2%15.8%19.3%15.8%5.8%0.03%
Nov 202539.8%17.9%17.9%17.9%6.5%0.03%
Dec 202540.6%18.2%14.9%18.2%8.2%0.04%
Jan 202646.9%17.2%14.1%14.1%7.7%0.06%
Feb 202639.3%17.6%17.6%17.6%7.9%0.03%
Mar 202644.1%16.2%16.2%16.2%7.3%0.03%
Apr 202642.6%15.6%15.6%19.1%7%0.03%
May 202614.3%5.2%71.2%6.4%2.9%0.02%
Jun 202641.2%15.1%18.5%18.5%6.8%0.04%
Jul 202642%15.3%15.3%18.8%8.4%0.04%
Aug 202643.4%15.9%15.9%15.9%8.7%0.03%
Sep 2026——————

  1. 1.Command

    43.4%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +1.4 points.

  2. 2.Joseph Joseph

    15.9%

    Moved from 3rd to 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +0.6 points.

  3. 3.Umbra

    15.9%

    Moved from 4th to 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +0.6 points.

  4. 4.Yamazaki

    15.9%

    Moved from 2nd to 4th. 135K estimated branded searches, 0% vs prior month. Share -2.9 points.

  5. 5.Simplehuman

    8.7%

    Held 5th. 74K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  6. 6.Oxo

    0.03%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Simplehuman and its closest rivals

How has branded search demand for Simplehuman changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Simplehuman worldwide rose from 49.5K to 74K.
  • Across the 11 months ending August 2026, Simplehuman’s estimated Share of Search among soap dispenser brands worldwide increased from 5.8% to 8.7%.
  • Across the 11 months ending August 2026, Simplehuman’s estimated Share of Search among soap dispenser brands worldwide peaked at 8.7% in August 2026 and was lowest at 2.9% in May 2026.

How did search popularity change for soap dispenser brands worldwide in August 2026?

  1. In August 2026, Joseph Joseph overtook Yamazaki to rank 2nd among soap dispenser brands worldwide, at 15.9%.

  2. In August 2026, Umbra overtook Yamazaki to rank 3rd among soap dispenser brands worldwide, at 15.9%.

  3. In August 2026, Command gained estimated Share of Search among soap dispenser brands worldwide, from 42% to 43.4%.

  4. In August 2026, Yamazaki lost estimated Share of Search among soap dispenser brands worldwide, from 18.8% to 15.9%.

  5. Simplehuman’s estimated Share of Search among soap dispenser brands worldwide has gained ground for 3 months in a row, from 2.9% to 8.7% in August 2026.

Where does Simplehuman compete?

Simplehuman is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bin liner brands3rd of 68.3%Show ranking
Soap dispenser brands5th of 68.7%Shown above
Toilet brush brands3rd of 625.6%Show ranking
Makeup mirror brands1st of 643.4%Show ranking

How is Simplehuman measured?

Brandwave collects information about searches that people make online using Simplehuman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • simplehuman

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How the Brand Demand Index is measured

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