Brandwave

Munchkin vs Simplehuman:Which is more popular?

In September 2026, Simplehuman had more branded searches than Munchkin among trash can brands worldwide. Simplehuman had about 49,500 branded searches, while Munchkin had 110. Simplehuman made up 15.5% of all trash can brand searches we track, and Munchkin accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about trash can brands, Simplehuman appeared in all five answers and Munchkin in none.

Among trash can brands worldwide in September 2026

Who do people search for more?

Simplehuman, about 450 searches for every 1 for Munchkin

Simplehuman 49.5K searchesMunchkin 110 searches

Who does AI mention more?

Simplehuman, mentioned in every answer we collected

Simplehuman in 5 of 5Munchkin in 0 of 5

Who does AI recommend more?

Simplehuman, the only one of the two named

Simplehuman first in 3Munchkin never named

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Top trash can brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Simplehuman appeared in all five answers. Munchkin did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Simplehuman1st
  2. Rubbermaid2nd
  3. Brabantia3rd
  4. iTouchless4th
  5. Joseph Joseph–
  6. Munchkin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Simplehuman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rubbermaid3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brabantia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iTouchless2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Munchkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about trash can brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Munchkin or Simplehuman more popular in search?

This chart shows how often people search Google for Munchkin and Simplehuman by name. Each line represents a brand's share of searches for all six trash can brands we track, month by month, from English-language searches worldwide.

Munchkin and Simplehuman among trash can brands worldwide, by month

Share of searches by month for Simplehuman, Munchkin. The figures are in the table below the chart.

View monthly share of searches table
MonthBrabantiaJoseph JosephRubbermaidSimplehumaniTouchlessMunchkin
Oct 202526.9%40.2%18%14.7%0.18%0.03%
Nov 202527.7%41.6%15.2%15.2%0.18%0.03%
Dec 202523.1%42.2%15.5%18.9%0.23%0.02%
Jan 202626.8%40.2%14.7%18%0.21%0.03%
Feb 202630.9%38%13.9%17%0.17%0.03%
Mar 202634.5%34.5%15.4%15.4%0.18%0.04%
Apr 202630%36.8%16.5%16.5%0.16%0.02%
May 202636.8%30%16.5%16.5%0.16%0.02%
Jun 202630.1%36.6%16.5%16.5%0.2%0.04%
Jul 202633.3%33.3%15%18.3%0.18%0.03%
Aug 202633.3%33.3%14.9%18.3%0.18%0.04%
Sep 202634.4%34.4%15.5%15.5%0.18%0.03%

How has the Munchkin and Simplehuman comparison changed over the last 12 months?

3 findings
  • Simplehuman was ahead of Munchkin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Munchkin’s share of searches among trash can brands worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 90 to 110.
  • Across the 12 months ending September 2026, Simplehuman’s share of searches among trash can brands worldwide moved from 14.7% to 15.5%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for trash can brands worldwide in September 2026?

3 changes

  1. In September 2026, Rubbermaid overtook Simplehuman to rank 3rd among trash can brands worldwide, with 15.5% of the searches.

  2. In September 2026, Simplehuman lost share of searches among trash can brands worldwide, from 18.3% to 15.5%.

  3. Estimated monthly branded searches for Munchkin worldwide rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Munchkin’s and Simplehuman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Munchkin

1 branded search term

  • munchkin trash can

Simplehuman

1 branded search term

  • simplehuman

How the Brand Demand Index is measured

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