How popular isSimplehuman in search?
In September 2026, people searched for Simplehuman by name about 49,500 times worldwide, about the same as the previous year. These searches made up 15.5% of all global trash can brand searches, placing Simplehuman fourth out of six brands. These are worldwide searches for English-language branded terms.
Brabantia34.4%
Joseph Joseph34.4%
Rubbermaid15.5%
Simplehuman15.5%- iTouchless0.18%
Munchkin0.03%
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Which trash can brands compete with Simplehuman?
Share of searches by month for Brabantia, Joseph Joseph, Rubbermaid, Simplehuman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brabantia | Joseph Joseph | Rubbermaid | Simplehuman | iTouchless | Munchkin |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.9% | 40.2% | 18% | 14.7% | 0.18% | 0.03% |
| Nov 2025 | 27.7% | 41.6% | 15.2% | 15.2% | 0.18% | 0.03% |
| Dec 2025 | 23.1% | 42.2% | 15.5% | 18.9% | 0.23% | 0.02% |
| Jan 2026 | 26.8% | 40.2% | 14.7% | 18% | 0.21% | 0.03% |
| Feb 2026 | 30.9% | 38% | 13.9% | 17% | 0.17% | 0.03% |
| Mar 2026 | 34.5% | 34.5% | 15.4% | 15.4% | 0.18% | 0.04% |
| Apr 2026 | 30% | 36.8% | 16.5% | 16.5% | 0.16% | 0.02% |
| May 2026 | 36.8% | 30% | 16.5% | 16.5% | 0.16% | 0.02% |
| Jun 2026 | 30.1% | 36.6% | 16.5% | 16.5% | 0.2% | 0.04% |
| Jul 2026 | 33.3% | 33.3% | 15% | 18.3% | 0.18% | 0.03% |
| Aug 2026 | 33.3% | 33.3% | 14.9% | 18.3% | 0.18% | 0.04% |
| Sep 2026 | 34.4% | 34.4% | 15.5% | 15.5% | 0.18% | 0.03% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.4% | 110K | -18.5% | +1.1 points | |
| 2, held 2nd | 34.4% | 110K | -18.5% | +1.1 points | |
| 3, moved from 4th to 3rd | 15.5% | 49.5K | -18.2% | +0.6 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 15.5% | 49.5K | -33.1% | -2.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.18% | 590 | -18.1% | 0 points | |
| 6, held 6th | 0.03% | 110 | -35.3% | 0 points |
34.4%
Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share +1.1 points.
34.4%
Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share +1.1 points.
15.5%
Moved from 4th to 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share +0.6 points.
15.5%
Moved from 3rd to 4th. 49.5K estimated branded searches, -33.1% vs prior month. Share -2.8 points.
0.18%
Held 5th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.
6.
Munchkin0.03%
Held 6th. 110 estimated branded searches, -35.3% vs prior month. Share 0 points.
Compare search popularity between Simplehuman and its closest rivals
Every comparison with Simplehuman
21 comparisons
- Command vs Simplehuman
- Full Circle vs Simplehuman
- Joseph Joseph vs Simplehuman
- Kirkland Signature vs Simplehuman
- OXO vs Simplehuman
- Simplehuman vs Yamazaki
- Brabantia vs Simplehuman
- Conair vs Simplehuman
- Rubbermaid vs Simplehuman
- Minky vs Simplehuman
- Beautify vs Simplehuman
- Croydex vs Simplehuman
- Hefty vs Simplehuman
- Fancii vs Simplehuman
- Glad vs Simplehuman
- Ruffies vs Simplehuman
- Simplehuman vs Umbra
- Riki Loves Riki vs Simplehuman
- iTouchless vs Simplehuman
- Deweisn vs Simplehuman
- Munchkin vs Simplehuman
How has branded search demand for Simplehuman changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Simplehuman worldwide held steady at 49.5K.
- Across the 12 months ending September 2026, Simplehuman’s share of searches among trash can brands worldwide increased from 14.7% to 15.5%.
- Across the 12 months ending September 2026, Simplehuman’s share of searches among trash can brands worldwide peaked at 18.9% in December 2025 and was lowest at 14.7% in October 2025.
How did search popularity change for trash can brands worldwide in September 2026?
5 changes
In September 2026, Rubbermaid overtook Simplehuman to rank 3rd among trash can brands worldwide, with 15.5% of the searches.
In September 2026, Brabantia gained share of searches among trash can brands worldwide, from 33.3% to 34.4%.
In September 2026, Joseph Joseph gained share of searches among trash can brands worldwide, from 33.3% to 34.4%.
In September 2026, Simplehuman lost share of searches among trash can brands worldwide, from 18.3% to 15.5%.
Estimated monthly branded searches for Munchkin worldwide rose 22.2% over 12 measured months, from 90 to 110 in September 2026.
How are Simplehuman’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Simplehuman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- simplehuman
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Where does Simplehuman compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Soap dispenser brands | 5th of 6 | 6.4% | Show ranking |
| Toilet brush brands | 4th of 6 | 13.6% | Show ranking |
| Trash can brands | 4th of 6 | 15.5% | Shown above |
| Dish drainer brands | 4th of 4 | 15.5% | Show ranking |
| Bin liner brands | 2nd of 5 | 25.9% | Show ranking |
| Makeup mirror brands | 2nd of 6 | 40.4% | Show ranking |
Is Simplehuman your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.