Brandwave

Toilet brush brands:Which brands are most popular in search?

In August 2026, Joseph Joseph was the most searched among toilet brush brands worldwide, with an estimated 135K branded searches and 46.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Joseph Joseph46.8%
  2. Full Circle25.6%
  3. Simplehuman25.6%
  4. Croydex1.9%
  5. Oxo0.09%
  6. Minky0.04%

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Share of SearchLeaderboard

Compare the toilet brush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among toilet brush brands worldwide, by month

Share of Search by month for Joseph Joseph, Full Circle, Simplehuman. The figures are in the table below the chart.

View monthly share of search table
MonthJoseph JosephFull CircleSimplehumanCroydexOxoMinky
Oct 202550.6%27.7%18.5%3%0.1%0.05%
Nov 202556%20.5%20.5%2.8%0.11%0.04%
Dec 202557.3%14.1%25.7%2.8%0.11%0.02%
Jan 202653.5%19.6%24%2.6%0.19%0.05%
Feb 202651.3%23%23%2.5%0.1%0.1%
Mar 202653.6%19.6%24%2.6%0.1%0.06%
Apr 202651.6%23.1%23.1%2.1%0.1%0.04%
May 202643.9%29.6%24.2%2.2%0.13%0.04%
Jun 202646%30.9%20.7%2.3%0.11%0.04%
Jul 202646.5%25.6%25.6%2.3%0.11%0.04%
Aug 202646.8%25.6%25.6%1.9%0.09%0.04%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Joseph Joseph

    46.8%

    Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  2. 2.Full Circle

    25.6%

    Held 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  3. 3.Simplehuman

    25.6%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  4. 4.Croydex

    1.9%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Oxo

    0.09%

    Held 5th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Minky

    0.04%

    Held 6th. 110 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among toilet brush brands worldwide?

In August 2026, Joseph Joseph was the most searched among toilet brush brands worldwide, with an estimated 135K branded searches and 46.8% estimated Share of Search within this set. Full Circle is in 2nd place, 21.1 percentage points behind at 25.6% Share of Search.

Global toilet brush brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Joseph Joseph50.6% → 46.8%57.3%Dec 202543.9%May 20261st
Full Circle27.7% → 25.6%30.9%Jun 202614.1%Dec 20252nd
Simplehuman18.5% → 25.6%25.7%Dec 202518.5%Oct 20253rd
Croydex3% → 1.9%3%Oct 20251.9%Aug 20264th
Oxo0.1% → 0.09%0.19%Jan 20260.09%Aug 20265th
Minky0.05% → 0.04%0.1%Feb 20260.02%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among toilet brush brands worldwide decreased from 50.6% to 46.8%.
  • Across the 11 months ending August 2026, Full Circle’s estimated Share of Search among toilet brush brands worldwide decreased from 27.7% to 25.6%.
  • Across the 11 months ending August 2026, Simplehuman’s estimated Share of Search among toilet brush brands worldwide increased from 18.5% to 25.6%.
  • Across the 11 months ending August 2026, Croydex’s estimated Share of Search among toilet brush brands worldwide decreased from 3% to 1.9%.
  • Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among toilet brush brands worldwide peaked at 57.3% in December 2025 and was lowest at 43.9% in May 2026.
  • Across the 11 months ending August 2026, Full Circle’s estimated Share of Search among toilet brush brands worldwide peaked at 30.9% in June 2026 and was lowest at 14.1% in December 2025.
  • Across the 11 months ending August 2026, Simplehuman’s estimated Share of Search among toilet brush brands worldwide peaked at 25.7% in December 2025 and was lowest at 18.5% in October 2025.
  • Across the 11 months ending August 2026, Oxo and Minky held steady: their estimated Share of Search among toilet brush brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for toilet brush brands worldwide in August 2026?

  1. Joseph Joseph’s estimated Share of Search among toilet brush brands worldwide has gained ground for 3 months in a row, from 43.9% to 46.8% in August 2026.

  2. Estimated monthly branded searches for Simplehuman worldwide rose 49.5% over 11 measured months, from 49.5K to 74K in August 2026.

  3. Estimated monthly branded searches for Croydex worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  4. Estimated monthly branded searches for Minky worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026.

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