Oxo vs Simplehuman:Which is more popular by branded search?
In August 2026, Simplehuman had more branded searches than Oxo among soap dispenser brands worldwide. Simplehuman was estimated to have 74K branded searches compared to Oxo’s 260, and held an 8.7% Share of Search versus Oxo’s 0.03%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Oxo or Simplehuman?
Compare the soap dispenser brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Simplehuman, Oxo. The figures are in the table below the chart.
View monthly share of search table
| Month | Command | Joseph Joseph | Umbra | Yamazaki | Simplehuman | Oxo |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 15.8% | 19.3% | 15.8% | 5.8% | 0.03% |
| Nov 2025 | 39.8% | 17.9% | 17.9% | 17.9% | 6.5% | 0.03% |
| Dec 2025 | 40.6% | 18.2% | 14.9% | 18.2% | 8.2% | 0.04% |
| Jan 2026 | 46.9% | 17.2% | 14.1% | 14.1% | 7.7% | 0.06% |
| Feb 2026 | 39.3% | 17.6% | 17.6% | 17.6% | 7.9% | 0.03% |
| Mar 2026 | 44.1% | 16.2% | 16.2% | 16.2% | 7.3% | 0.03% |
| Apr 2026 | 42.6% | 15.6% | 15.6% | 19.1% | 7% | 0.03% |
| May 2026 | 14.3% | 5.2% | 71.2% | 6.4% | 2.9% | 0.02% |
| Jun 2026 | 41.2% | 15.1% | 18.5% | 18.5% | 6.8% | 0.04% |
| Jul 2026 | 42% | 15.3% | 15.3% | 18.8% | 8.4% | 0.04% |
| Aug 2026 | 43.4% | 15.9% | 15.9% | 15.9% | 8.7% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Oxo and Simplehuman comparison changed over the last 12 months?
3 findings
- Simplehuman was ahead of Oxo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oxo’s estimated Share of Search among soap dispenser brands worldwide held steady at 0.03%, and its estimated monthly branded searches held steady at 260.
- Across the 11 months ending August 2026, Simplehuman’s estimated Share of Search among soap dispenser brands worldwide moved from 5.8% to 8.7%, and its estimated monthly branded searches moved from 49.5K to 74K.
How did search popularity change for soap dispenser brands worldwide in August 2026?
1 change
Simplehuman’s estimated Share of Search among soap dispenser brands worldwide has gained ground for 3 months in a row, from 2.9% to 8.7% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Oxo’s and Simplehuman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Oxo
1 branded search term
- oxo soup
Simplehuman
1 branded search term
- simplehuman
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.