Brandwave

Soap dispenser brands:Which brands are most popular in search?

In August 2026, Command was the most searched among soap dispenser brands worldwide, with an estimated 368K branded searches and 43.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Command43.4%
  2. Joseph Joseph15.9%
  3. Umbra15.9%
  4. Yamazaki15.9%
  5. Simplehuman8.7%
  6. Oxo0.03%

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Share of SearchLeaderboard

Compare the soap dispenser brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among soap dispenser brands worldwide, by month

Share of Search by month for Command, Joseph Joseph, Umbra, Yamazaki, Simplehuman. The figures are in the table below the chart.

View monthly share of search table
MonthCommandJoseph JosephUmbraYamazakiSimplehumanOxo
Oct 202543.2%15.8%19.3%15.8%5.8%0.03%
Nov 202539.8%17.9%17.9%17.9%6.5%0.03%
Dec 202540.6%18.2%14.9%18.2%8.2%0.04%
Jan 202646.9%17.2%14.1%14.1%7.7%0.06%
Feb 202639.3%17.6%17.6%17.6%7.9%0.03%
Mar 202644.1%16.2%16.2%16.2%7.3%0.03%
Apr 202642.6%15.6%15.6%19.1%7%0.03%
May 202614.3%5.2%71.2%6.4%2.9%0.02%
Jun 202641.2%15.1%18.5%18.5%6.8%0.04%
Jul 202642%15.3%15.3%18.8%8.4%0.04%
Aug 202643.4%15.9%15.9%15.9%8.7%0.03%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Command

    43.4%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +1.4 points.

  2. Moved from 3rd to 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +0.6 points.

  3. 3.Umbra

    15.9%

    Moved from 4th to 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +0.6 points.

  4. 4.Yamazaki

    15.9%

    Moved from 2nd to 4th. 135K estimated branded searches, 0% vs prior month. Share -2.9 points.

  5. Held 5th. 74K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  6. 6.Oxo

    0.03%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among soap dispenser brands worldwide?

In August 2026, Command was the most searched among soap dispenser brands worldwide, with an estimated 368K branded searches and 43.4% estimated Share of Search within this set. Joseph Joseph is in 2nd place, 27.5 percentage points behind at 15.9% Share of Search.

Global soap dispenser brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Command43.2% → 43.4%46.9%Jan 202614.3%May 20261st
Joseph Joseph15.8% → 15.9%18.2%Dec 20255.2%May 20263rd → 2nd
Umbra19.3% → 15.9%71.2%May 202614.1%Jan 20262nd → 3rd
Yamazaki15.8% → 15.9%19.1%Apr 20266.4%May 20264th
Simplehuman5.8% → 8.7%8.7%Aug 20262.9%May 20265th
Oxo0.03%0.06%Jan 20260.02%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Umbra’s estimated Share of Search among soap dispenser brands worldwide decreased from 19.3% to 15.9%.
  • Across the 11 months ending August 2026, Simplehuman’s estimated Share of Search among soap dispenser brands worldwide increased from 5.8% to 8.7%.
  • Across the 11 months ending August 2026, Command’s estimated Share of Search among soap dispenser brands worldwide peaked at 46.9% in January 2026 and was lowest at 14.3% in May 2026.
  • Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among soap dispenser brands worldwide peaked at 18.2% in December 2025 and was lowest at 5.2% in May 2026.
  • Across the 11 months ending August 2026, Umbra’s estimated Share of Search among soap dispenser brands worldwide peaked at 71.2% in May 2026 and was lowest at 14.1% in January 2026.
  • Across the 11 months ending August 2026, Yamazaki’s estimated Share of Search among soap dispenser brands worldwide peaked at 19.1% in April 2026 and was lowest at 6.4% in May 2026.
  • Across the 11 months ending August 2026, Simplehuman’s estimated Share of Search among soap dispenser brands worldwide peaked at 8.7% in August 2026 and was lowest at 2.9% in May 2026.
  • Across the 11 months ending August 2026, Joseph Joseph rose from 3rd to 2nd among soap dispenser brands worldwide.
  • Across the 11 months ending August 2026, Umbra fell from 2nd to 3rd among soap dispenser brands worldwide.
  • Across the 11 months ending August 2026, Command, Yamazaki and Oxo held steady: their estimated Share of Search among soap dispenser brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for soap dispenser brands worldwide in August 2026?

  1. In August 2026, Joseph Joseph overtook Yamazaki to rank 2nd among soap dispenser brands worldwide, at 15.9%.

  2. In August 2026, Umbra overtook Yamazaki to rank 3rd among soap dispenser brands worldwide, at 15.9%.

  3. In August 2026, Command gained estimated Share of Search among soap dispenser brands worldwide, from 42% to 43.4%.

  4. In August 2026, Yamazaki lost estimated Share of Search among soap dispenser brands worldwide, from 18.8% to 15.9%.

  5. Simplehuman’s estimated Share of Search among soap dispenser brands worldwide has gained ground for 3 months in a row, from 2.9% to 8.7% in August 2026.

How the Brand Demand Index is measured

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