Brandwave

How popular isOxo in search?

In August 2026, there were an estimated 260 branded searches for Oxo worldwide which held steady over the last 11 months. Oxo holds 0.03% estimated Share of Search among soap dispenser brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Command43.4%
  2. Joseph Joseph15.9%
  3. Umbra15.9%
  4. Yamazaki15.9%
  5. Simplehuman8.7%
  6. Oxo0.03%
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Which soap dispenser brands compete with Oxo?

Oxo against soap dispenser brands worldwide, by month

Share of Search by month for Command, Joseph Joseph, Umbra, Yamazaki, Simplehuman, Oxo. The figures are in the table below the chart.

View monthly share of search table
MonthCommandJoseph JosephUmbraYamazakiSimplehumanOxo
Oct 202543.2%15.8%19.3%15.8%5.8%0.03%
Nov 202539.8%17.9%17.9%17.9%6.5%0.03%
Dec 202540.6%18.2%14.9%18.2%8.2%0.04%
Jan 202646.9%17.2%14.1%14.1%7.7%0.06%
Feb 202639.3%17.6%17.6%17.6%7.9%0.03%
Mar 202644.1%16.2%16.2%16.2%7.3%0.03%
Apr 202642.6%15.6%15.6%19.1%7%0.03%
May 202614.3%5.2%71.2%6.4%2.9%0.02%
Jun 202641.2%15.1%18.5%18.5%6.8%0.04%
Jul 202642%15.3%15.3%18.8%8.4%0.04%
Aug 202643.4%15.9%15.9%15.9%8.7%0.03%
Sep 2026——————

  1. 1.Command

    43.4%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +1.4 points.

  2. 2.Joseph Joseph

    15.9%

    Moved from 3rd to 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +0.6 points.

  3. 3.Umbra

    15.9%

    Moved from 4th to 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +0.6 points.

  4. 4.Yamazaki

    15.9%

    Moved from 2nd to 4th. 135K estimated branded searches, 0% vs prior month. Share -2.9 points.

  5. 5.Simplehuman

    8.7%

    Held 5th. 74K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  6. 6.Oxo

    0.03%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Oxo and its closest rivals

How has branded search demand for Oxo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Oxo worldwide held steady at 260.
  • Across the 11 months ending August 2026, Oxo’s estimated Share of Search among soap dispenser brands worldwide held steady at 0.03%.

How did search popularity change for soap dispenser brands worldwide in August 2026?

  1. In August 2026, Joseph Joseph overtook Yamazaki to rank 2nd among soap dispenser brands worldwide, at 15.9%.

  2. In August 2026, Umbra overtook Yamazaki to rank 3rd among soap dispenser brands worldwide, at 15.9%.

  3. In August 2026, Command gained estimated Share of Search among soap dispenser brands worldwide, from 42% to 43.4%.

  4. In August 2026, Yamazaki lost estimated Share of Search among soap dispenser brands worldwide, from 18.8% to 15.9%.

  5. Simplehuman’s estimated Share of Search among soap dispenser brands worldwide has gained ground for 3 months in a row, from 2.9% to 8.7% in August 2026.

Where does Oxo compete?

Oxo is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bbq tool brands6th of 60.01%Show ranking
Food storage container brands6th of 60.01%Show ranking
Kitchen scale brands5th of 50.02%Show ranking
Kitchen timer brands6th of 60.02%Show ranking
Soap dispenser brands6th of 60.03%Shown above
Stock cubes6th of 60.03%Show ranking
Toilet brush brands5th of 60.09%Show ranking
Cutting boards6th of 60.15%Show ranking

How is Oxo measured?

Brandwave collects information about searches that people make online using Oxo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • oxo soup

Do you work for Oxo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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