Brandwave

Eureka vs OXO:Which is more popular?

In September 2026, OXO had more branded searches than Eureka among burr grinder brands worldwide. OXO had about 110,000 branded searches, while Eureka had 8,300. OXO made up 6.5% of all burr grinder brand searches we track, and Eureka accounted for 0.49%. When we asked ChatGPT and Google AI Overviews about burr grinder brands, Eureka and OXO each appeared in three of the five answers. Eureka and OXO were each mentioned first in two of the four answers that named either.

Among burr grinder brands worldwide in September 2026

Who do people search for more?

OXO, about 13 searches for every 1 for Eureka

OXO 110K searchesEureka 8.3K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Eureka in 3 of 5OXO in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Eureka first in 2OXO first in 2

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Top burr grinder brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Eureka was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. OXO was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Eureka and OXO were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Baratza1st
  2. Fellow2nd
  3. OXO3rd
  4. Eureka4th
  5. 1Zpresso5th
  6. KitchenAid–
  7. Cuisinart–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fellow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Baratza5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 1Zpresso3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eureka3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about burr grinder brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Eureka or OXO more popular in search?

This chart shows how often people search Google for Eureka and OXO by name. Each line represents a brand's share of searches for all seven burr grinder brands we track, month by month, from English-language searches worldwide.

Eureka and OXO among burr grinder brands worldwide, by month

Share of searches by month for OXO, Eureka. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidCuisinartOXOFellow1ZpressoBaratzaEureka
Oct 202579%10.4%5.8%2.3%1.2%0.83%0.36%
Nov 202580.1%11.1%4.5%2.3%1.1%0.67%0.28%
Dec 202581.1%11.1%3.6%2.1%1.1%0.76%0.28%
Jan 202674.8%13.9%5.6%2.6%1.4%1.2%0.42%
Feb 202677.2%11.4%5.8%2.6%1.4%1.1%0.44%
Mar 202674.9%13.6%5.5%2.8%1.6%1.1%0.41%
Apr 202677.9%10.5%5.8%2.8%1.4%1.1%0.44%
May 202673.7%13.3%6.3%3.5%1.5%1.2%0.47%
Jun 202673.7%12.5%7%3.3%1.7%1.3%0.53%
Jul 202673.3%14%6.6%3.1%1.6%1%0.47%
Aug 202672.2%14.3%6.5%3.8%1.6%1.2%0.49%
Sep 202675.4%11.7%6.5%3.1%1.6%1.2%0.49%

How has the Eureka and OXO comparison changed over the last 12 months?

3 findings
  • OXO was ahead of Eureka in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Eureka’s share of searches among burr grinder brands worldwide moved from 0.36% to 0.49%, and its estimated monthly branded searches held steady at 8.3K.
  • Across the 12 months ending September 2026, OXO’s share of searches among burr grinder brands worldwide moved from 5.8% to 6.5%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for burr grinder brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for OXO worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Eureka’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eureka

2 branded search terms

  • eureka coffee grinder
  • eureka grinder

OXO

1 branded search term

  • oxo

How the Brand Demand Index is measured

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