Brandwave

Oxo vs T2:Which is searched more?

In September 2026, T2 had more branded searches than Oxo among tea infuser brands worldwide. T2 was estimated to have 550K branded searches compared to Oxo’s 110K, and held a 65.8% Share of Search versus Oxo’s 13.2%. These are worldwide searches for English-language branded terms.

Share of Search among tea infuser brands worldwide in September 2026Which is more popular in search, Oxo or T2?
Oxo13.2%110K searches
vs
T265.8%550K searches

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Which is more popular in search, Oxo or T2?

Compare the tea infuser brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Oxo and T2 among tea infuser brands worldwide, by month

Share of Search by month for T2, Oxo. The figures are in the table below the chart.

View monthly share of search table
MonthT2Frank GreenOxoBodum
Oct 202555.5%20.4%16.7%7.5%
Nov 202548.1%26.3%17.7%7.9%
Dec 202554.7%24.5%13.5%7.4%
Jan 202655.5%20.3%16.7%7.5%
Feb 202665.1%16%13.1%5.9%
Mar 202660.4%18.1%14.8%6.6%
Apr 202660.4%18.1%14.8%6.6%
May 202667.1%13.4%13.5%6%
Jun 202667.8%13.6%13.6%5%
Jul 202665.8%16.2%13.2%4.8%
Aug 202662.9%18.9%12.6%5.7%
Sep 202665.8%16.2%13.2%4.8%

How has the Oxo and T2 comparison changed over the last 12 months?

  • T2 was ahead of Oxo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Oxo’s estimated Share of Search among tea infuser brands worldwide moved from 16.7% to 13.2%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, T2’s estimated Share of Search among tea infuser brands worldwide moved from 55.5% to 65.8%, and its estimated monthly branded searches moved from 450K to 550K.

How did search popularity change for tea infuser brands worldwide in September 2026?

  1. In September 2026, T2 gained estimated Share of Search among tea infuser brands worldwide, from 62.9% to 65.8%.

  2. In September 2026, Oxo gained estimated Share of Search among tea infuser brands worldwide, from 12.6% to 13.2%.

Other head-to-heads among tea infuser brands

How each brand is measured

Brandwave collects information about searches that people make online using Oxo’s and T2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oxo

2 branded search terms

  • oxo
  • oxo soup

T2

1 branded search term

  • t2

How the Brand Demand Index is measured

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