Brandwave

How popular isT2 in search?

In September 2026, there were an estimated 550K branded searches for T2 worldwide which is up 22.2% over the last 12 months. T2 holds 65% estimated Share of Search among tea infuser brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. T265%
  2. Frank Green16%
  3. Oxo14.2%
  4. Bodum4.8%
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Where does T2 compete?

T2 is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tea infuser brands1st of 465%Shown below
Teapot brands1st of 387.2%Show ranking

Which tea infuser brands compete with T2?

T2 against tea infuser brands worldwide, by month

Share of Search by month for T2, Frank Green, Oxo, Bodum. The figures are in the table below the chart.

View monthly share of search table
MonthT2Frank GreenOxoBodum
Oct 202554.8%20.1%17.7%7.4%
Nov 202547.2%25.8%19.2%7.8%
Dec 202554.1%24.2%14.5%7.3%
Jan 202654.7%20%17.9%7.3%
Feb 202664.4%15.8%14.1%5.8%
Mar 202659.8%17.9%15.7%6.6%
Apr 202659.6%17.9%15.9%6.6%
May 202666.4%13.3%14.3%6%
Jun 202667.3%13.5%14.3%5%
Jul 202665.2%16%14%4.8%
Aug 202662.2%18.7%13.6%5.6%
Sep 202665%16%14.2%4.8%

  1. 1.T2

    65%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share +2.9 points.

  2. 2.Frank Green

    16%

    Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -2.7 points.

  3. 3.Oxo

    14.2%

    Held 3rd. 120K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Bodum

    4.8%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

Compare search popularity between T2 and its closest rivals

Every comparison with T2

How has branded search demand for T2 changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for T2 worldwide rose from 450K to 550K.
  • Across the 12 months ending September 2026, T2’s estimated Share of Search among tea infuser brands worldwide increased from 54.8% to 65%.
  • Across the 12 months ending September 2026, T2’s estimated Share of Search among tea infuser brands worldwide peaked at 67.3% in June 2026 and was lowest at 47.2% in November 2025.

How did search popularity change for tea infuser brands worldwide in September 2026?

  1. In September 2026, T2 gained estimated Share of Search among tea infuser brands worldwide, from 62.2% to 65%.

  2. In September 2026, Oxo gained estimated Share of Search among tea infuser brands worldwide, from 13.6% to 14.2%.

  3. In September 2026, Frank Green lost estimated Share of Search among tea infuser brands worldwide, from 18.7% to 16%.

  4. In September 2026, Bodum lost estimated Share of Search among tea infuser brands worldwide, from 5.6% to 4.8%.

How is T2 measured?

Brandwave collects information about searches that people make online using T2’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • t2

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How the Brand Demand Index is measured

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