Brandwave

How popular isWedgwood?

In September 2026, people searched for Wedgwood by name about 49,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 6.7% of all global teapot brand searches, placing Wedgwood third out of five brands. When we asked both ChatGPT and Google AI Overviews about teapot brands, Wedgwood appeared in two of the four answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Wedgwood is the third most searched of 5 competitors and the fourth most recommended in AI answers.

  1. T2Share of searches 74.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. FORLIFEShare of searches 8.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. WedgwoodShare of searches 6.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. BodumShare of searches 5.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  5. HarioShare of searches 5.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
Wedgwood website (opens in a new tab)

Follow Wedgwood and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top teapot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Wedgwood was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Wedgwood is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FORLIFE1st
  2. Hario2nd
  3. Bodum3rd
  4. Wedgwood4th
  5. T2–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FORLIFE3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wedgwood2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bodum2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hario2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • T20 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about teapot brands

4 answers

  • Asked ChatGPT

    “Which teapot brand should I buy?”

    1. 1FORLIFE
    2. 2Hario
    3. 3Bodum
    4. 4Wedgwood

  • Asked ChatGPT

    “What are the best teapot brands?”

    1. 1FORLIFE
    2. 2Wedgwood
    3. 3Hario

  • Asked ChatGPT

    “What's the best teapot brand for everyday tea?”

    1. 1FORLIFE
    2. 2Bodum

  • Searched Google, AI Overview

    “best teapot”

    1. Searched Google, AI Overview

      “glass teapot”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which teapot brands compete with Wedgwood?

    Wedgwood against teapot brands worldwide, by month

    Share of searches by month for T2, FORLIFE, Wedgwood, Bodum, Hario. The figures are in the table below the chart.

    View monthly share of searches table
    MonthT2FORLIFEWedgwoodBodumHario
    Oct 202564.8%10.7%8.7%8.7%7.1%
    Nov 202564.8%8.7%8.7%10.7%7.1%
    Dec 202567.2%7.4%9%9%7.4%
    Jan 202663.8%10.5%8.6%8.6%8.6%
    Feb 202674.4%6.7%6.7%6.7%5.5%
    Mar 202667.2%9%9%7.4%7.4%
    Apr 202668.3%9.2%7.5%7.5%7.5%
    May 202668.8%11.3%7.6%6.2%6.2%
    Jun 202672%9.7%6.5%5.3%6.5%
    Jul 202673.3%8.1%6.6%5.4%6.6%
    Aug 202671.4%7.9%7.9%6.4%6.4%
    Sep 202674.2%8.2%6.7%5.5%5.5%

    1. 1.T2

      74.2%

      Held 1st. 550K estimated branded searches, 0% vs prior month. Share +2.8 points.

    2. 2.FORLIFE

      8.2%

      Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

    3. 3.Wedgwood

      6.7%

      Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

    4. 4.Bodum

      5.5%

      Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -1 points.

    5. 5.Hario

      5.5%

      Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -1 points.

    Compare popularity between Wedgwood and its closest rivals

    Every comparison with Wedgwood

    11 comparisons

    How has branded search demand for Wedgwood changed worldwide over the last 12 months?

    4 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Wedgwood worldwide fell from 60.5K to 49.5K.
    • Across the 12 months ending September 2026, Wedgwood’s share of searches among teapot brands worldwide decreased from 8.7% to 6.7%.
    • Across the 12 months ending September 2026, Wedgwood’s share of searches among teapot brands worldwide peaked at 9% in December 2025 and was lowest at 6.5% in June 2026.
    • Across the 12 months ending September 2026, Wedgwood rose from 4th to 3rd among teapot brands worldwide.

    How did search popularity change for teapot brands worldwide in September 2026?

    5 changes

    1. In September 2026, T2 gained share of searches among teapot brands worldwide, from 71.4% to 74.2%.

    2. In September 2026, Wedgwood lost share of searches among teapot brands worldwide, from 7.9% to 6.7%.

    3. In September 2026, Bodum lost share of searches among teapot brands worldwide, from 6.4% to 5.5%.

    4. In September 2026, Hario lost share of searches among teapot brands worldwide, from 6.4% to 5.5%.

    5. Estimated monthly branded searches for FORLIFE worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

    How are Wedgwood’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Wedgwood’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • wedgwood

    Do you work for Wedgwood? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Wedgwood compete?

    Wedgwood is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Teapot brands3rd of 56.7%Shown above
    Dinner set brands2nd of 821.9%Show ranking
    Creator with pink hair and a pink jacket

    Is Wedgwood your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

    Start free