Brandwave

How popular isFiesta?

In September 2026, people searched for Fiesta by name about 5,400 times worldwide, an 18.2% decrease from the previous year. These searches made up 2.4% of all global dinner set brand searches, placing Fiesta seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about dinner set brands, Fiesta appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Fiesta is the seventh most searched of 8 competitors and the third most recommended in AI answers.

  1. CorelleShare of searches 26.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. WedgwoodShare of searches 21.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. Royal DoultonShare of searches 17.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. DenbyShare of searches 14.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. FiestaShare of searches 2.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top dinner set brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fiesta was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fiesta is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Corelle1st
  2. Mikasa2nd
  3. Fiesta3rd
  4. Denby4th
  5. Wedgwood5th
  6. Royal Doulton–
  7. Maxwell & Williams–
  8. Ecology–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Corelle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mikasa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fiesta3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wedgwood1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Denby1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Royal Doulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maxwell & Williams0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecology0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dinner set brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which dinner set brands compete with Fiesta?

Fiesta against dinner set brands worldwide, by month

Share of searches by month for Corelle, Wedgwood, Royal Doulton, Denby, Maxwell & Williams, Mikasa, Fiesta. The figures are in the table below the chart.

View monthly share of searches table
MonthCorelleWedgwoodRoyal DoultonDenbyMaxwell & WilliamsMikasaFiestaEcology
Oct 202523.1%23.1%18.9%15.5%8.5%7.7%2.5%0.74%
Nov 202527.9%18.7%18.7%15.3%8.4%7.6%2.5%0.91%
Dec 202521.8%21.8%17.8%17.8%9.7%7.3%2.9%0.87%
Jan 202624.1%19.7%19.7%16.1%8.8%7.6%3.2%0.79%
Feb 202626%21.3%17.4%14.2%9.5%8.2%2.8%0.57%
Mar 202618.2%18.2%14.9%33.1%6.7%6.1%2.4%0.49%
Apr 202617.7%14.5%14.5%39.5%5.3%5.1%2.9%0.48%
May 202620.1%20.1%13.4%30%7.4%5.8%2.7%0.54%
Jun 202619.6%16%13.1%35.6%7.2%5.7%2.1%0.63%
Jul 202625.7%21.1%17.2%17.2%7.7%7.4%2.8%0.83%
Aug 202622%22%18%22%6.6%6.4%2.4%0.71%
Sep 202626.7%21.9%17.9%14.6%8%7.7%2.4%0.73%

  1. 1.Corelle

    26.7%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +4.8 points.

  2. 2.Wedgwood

    21.9%

    Moved from 3rd to 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  3. 3.Royal Doulton

    17.9%

    Moved from 4th to 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Denby

    14.6%

    Moved from 2nd to 4th. 33.1K estimated branded searches, -45.3% vs prior month. Share -7.4 points.

  5. 5.Maxwell & Williams

    8%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +1.4 points.

  6. 6.Mikasa

    7.7%

    Held 6th. 17.5K estimated branded searches, 0% vs prior month. Share +1.4 points.

  7. 7.Fiesta

    2.4%

    Held 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

  8. 8.Ecology

    0.73%

    Held 8th. 1.7K estimated branded searches, -14.4% vs prior month. Share 0 points.

Compare popularity between Fiesta and its closest rivals

Every comparison with Fiesta

10 comparisons

How has branded search demand for Fiesta changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fiesta worldwide fell from 6.6K to 5.4K.
  • Across the 12 months ending September 2026, Fiesta’s share of searches among dinner set brands worldwide peaked at 3.2% in January 2026 and was lowest at 2.1% in June 2026.

How did search popularity change for dinner set brands worldwide in September 2026?

6 changes

  1. In September 2026, Corelle gained share of searches among dinner set brands worldwide, from 22% to 26.7%.

  2. In September 2026, Maxwell & Williams gained share of searches among dinner set brands worldwide, from 6.6% to 8%.

  3. In September 2026, Mikasa gained share of searches among dinner set brands worldwide, from 6.4% to 7.7%.

  4. In September 2026, Denby lost share of searches among dinner set brands worldwide, from 22% to 14.6%.

  5. In September 2026, Royal Doulton rose from 4th to 3rd among dinner set brands worldwide.

  6. In September 2026, Wedgwood rose from 3rd to 2nd among dinner set brands worldwide.

How are Fiesta’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Fiesta’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fiesta dinnerware

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How the Brand Demand Index is measured

Where does Fiesta compete?

Fiesta is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Dinnerware brands8th of 91.1%Show ranking
Dinner set brands7th of 82.4%Shown above
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Is Fiesta your brand?

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