How popular isMaxwell & Williams in search?
In August 2026, there were an estimated 27.1K branded searches for Maxwell & Williams worldwide which is down 18.1% over the last 11 months. Maxwell & Williams holds 4.3% estimated Share of Search among dinnerware brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Portmeirion47.5%
- Villeroy & Boch21.3%
Corelle9.5%- Denby9.5%
Royal Doulton7.8%
Maxwell & Williams4.3%
Follow Maxwell & Williams and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which dinnerware brands compete with Maxwell & Williams?
Share of Search by month for Portmeirion, Villeroy & Boch, Corelle, Denby, Royal Doulton, Maxwell & Williams. The figures are in the table below the chart.
View monthly share of search table
| Month | Portmeirion | Villeroy & Boch | Corelle | Denby | Royal Doulton | Maxwell & Williams |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 34.1% | 12.5% | 8.4% | 10.2% | 6.8% |
| Nov 2025 | 15.7% | 42.6% | 15.7% | 8.6% | 10.5% | 7% |
| Dec 2025 | 16.8% | 45.9% | 11.3% | 9.2% | 9.2% | 7.6% |
| Jan 2026 | 20.8% | 38.1% | 14% | 9.4% | 11.5% | 6.3% |
| Feb 2026 | 31.3% | 31.3% | 14% | 7.7% | 9.4% | 6.3% |
| Mar 2026 | 28.6% | 28.6% | 10.5% | 19.1% | 8.6% | 4.7% |
| Apr 2026 | 33.1% | 22.2% | 9.9% | 22.2% | 8.1% | 4.5% |
| May 2026 | 41% | 22.5% | 10.1% | 15.1% | 6.8% | 4.5% |
| Jun 2026 | 41.4% | 18.5% | 10.2% | 18.5% | 6.8% | 4.6% |
| Jul 2026 | 49.8% | 22.3% | 10% | 6.7% | 6.7% | 4.5% |
| Aug 2026 | 47.5% | 21.3% | 9.5% | 9.5% | 7.8% | 4.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.5% | 301K | 0% | -2.3 points | |
| 2, held 2nd | 21.3% | 135K | 0% | -1 points | |
| 3, held 3rd | 9.5% | 60.5K | 0% | -0.5 points | |
| 4, held 4th | 9.5% | 60.5K | +49.4% | +2.8 points | |
| 5, held 5th | 7.8% | 49.5K | +22.2% | +1.1 points | |
| 6, held 6th | 4.3% | 27.1K | 0% | -0.2 points |
47.5%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share -2.3 points.
21.3%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -1 points.
3.
Corelle9.5%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.Denby
9.5%
Held 4th. 60.5K estimated branded searches, +49.4% vs prior month. Share +2.8 points.
7.8%
Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.1 points.
4.3%
Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Maxwell & Williams and its closest rivals
- Maxwell & Williams vs Portmeirion: compare search popularity
- Maxwell & Williams vs Villeroy & Boch: compare search popularity
- Maxwell & Williams vs Corelle: compare search popularity
- Maxwell & Williams vs Denby: compare search popularity
- Maxwell & Williams vs Royal Doulton: compare search popularity
- Compare Maxwell & Williams with any brand
How has branded search demand for Maxwell & Williams changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Maxwell & Williams worldwide fell from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Maxwell & Williams’ estimated Share of Search among dinnerware brands worldwide decreased from 6.8% to 4.3%.
- Across the 11 months ending August 2026, Maxwell & Williams’ estimated Share of Search among dinnerware brands worldwide peaked at 7.6% in December 2025 and was lowest at 4.3% in August 2026.
How did search popularity change for dinnerware brands worldwide in August 2026?
5 changes
In August 2026, Denby gained estimated Share of Search among dinnerware brands worldwide, from 6.7% to 9.5%.
In August 2026, Royal Doulton gained estimated Share of Search among dinnerware brands worldwide, from 6.7% to 7.8%.
In August 2026, Portmeirion lost estimated Share of Search among dinnerware brands worldwide, from 49.8% to 47.5%.
In August 2026, Villeroy & Boch lost estimated Share of Search among dinnerware brands worldwide, from 22.3% to 21.3%.
Estimated monthly branded searches for Maxwell & Williams worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
How is Maxwell & Williams measured?
Brandwave collects information about searches that people make online using Maxwell & Williams’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- maxwell williams
Do you work for Maxwell & Williams? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Maxwell & Williams your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.