Ecology vs Maxwell & Williams:Which is searched more?
In September 2026, Maxwell & Williams had more branded searches than Ecology among dinner set brands worldwide. Maxwell & Williams was estimated to have 18.1K branded searches compared to Ecology’s 1.7K, and held an 8.9% Share of Search versus Ecology’s 0.82%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ecology or Maxwell & Williams?
Compare the dinner set brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Maxwell & Williams, Ecology. The figures are in the table below the chart.
View monthly share of search table
| Month | Corelle | Wedgwood | Royal Doulton | Denby | Maxwell & Williams | Ecology |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.7% | 25.7% | 21.1% | 17.2% | 9.4% | 0.82% |
| Nov 2025 | 31.1% | 20.8% | 20.8% | 17% | 9.3% | 1% |
| Dec 2025 | 24.3% | 24.3% | 19.8% | 19.8% | 10.8% | 0.97% |
| Jan 2026 | 27% | 22.1% | 22.1% | 18.1% | 9.9% | 0.89% |
| Feb 2026 | 29.2% | 23.9% | 19.6% | 16% | 10.7% | 0.64% |
| Mar 2026 | 19.9% | 19.9% | 16.3% | 36.1% | 7.3% | 0.54% |
| Apr 2026 | 19.3% | 15.8% | 15.8% | 43% | 5.8% | 0.52% |
| May 2026 | 21.9% | 21.9% | 14.7% | 32.8% | 8% | 0.59% |
| Jun 2026 | 21.3% | 17.4% | 14.2% | 38.6% | 7.8% | 0.68% |
| Jul 2026 | 28.7% | 23.5% | 19.2% | 19.2% | 8.6% | 0.92% |
| Aug 2026 | 24.1% | 24.1% | 19.7% | 24.1% | 7.2% | 0.77% |
| Sep 2026 | 29.8% | 24.3% | 19.9% | 16.3% | 8.9% | 0.82% |
How has the Ecology and Maxwell & Williams comparison changed over the last 12 months?
3 findings
- Maxwell & Williams was ahead of Ecology in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ecology’s estimated Share of Search among dinner set brands worldwide held steady at 0.82%, and its estimated monthly branded searches moved from 1.9K to 1.7K.
- Across the 12 months ending September 2026, Maxwell & Williams’ estimated Share of Search among dinner set brands worldwide moved from 9.4% to 8.9%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for dinner set brands worldwide in September 2026?
2 changes
In September 2026, Maxwell & Williams gained estimated Share of Search among dinner set brands worldwide, from 7.2% to 8.9%.
Estimated monthly branded searches for Ecology worldwide fell 14% over 12 measured months, from 1.9K to 1.7K in September 2026.
Other head-to-heads among dinner set brands
How each brand is measured
Brandwave collects information about searches that people make online using Ecology’s and Maxwell & Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ecology
3 branded search terms
- ecology dinner
- ecology dinner set
- ecology set
Maxwell & Williams
1 branded search term
- maxwell williams
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