How popular isMaxwell & Williams in search?
In September 2026, there were an estimated 18.1K branded searches for Maxwell & Williams worldwide which is down 18.5% over the last 12 months. Maxwell & Williams holds 8.9% estimated Share of Search among dinner set brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Corelle29.8%
Wedgwood24.3%
Royal Doulton19.9%- Denby16.3%
Maxwell & Williams8.9%
Ecology0.82%
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Which dinner set brands compete with Maxwell & Williams?
Share of Search by month for Corelle, Wedgwood, Royal Doulton, Denby, Maxwell & Williams. The figures are in the table below the chart.
View monthly share of search table
| Month | Corelle | Wedgwood | Royal Doulton | Denby | Maxwell & Williams | Ecology |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.7% | 25.7% | 21.1% | 17.2% | 9.4% | 0.82% |
| Nov 2025 | 31.1% | 20.8% | 20.8% | 17% | 9.3% | 1% |
| Dec 2025 | 24.3% | 24.3% | 19.8% | 19.8% | 10.8% | 0.97% |
| Jan 2026 | 27% | 22.1% | 22.1% | 18.1% | 9.9% | 0.89% |
| Feb 2026 | 29.2% | 23.9% | 19.6% | 16% | 10.7% | 0.64% |
| Mar 2026 | 19.9% | 19.9% | 16.3% | 36.1% | 7.3% | 0.54% |
| Apr 2026 | 19.3% | 15.8% | 15.8% | 43% | 5.8% | 0.52% |
| May 2026 | 21.9% | 21.9% | 14.7% | 32.8% | 8% | 0.59% |
| Jun 2026 | 21.3% | 17.4% | 14.2% | 38.6% | 7.8% | 0.68% |
| Jul 2026 | 28.7% | 23.5% | 19.2% | 19.2% | 8.6% | 0.92% |
| Aug 2026 | 24.1% | 24.1% | 19.7% | 24.1% | 7.2% | 0.77% |
| Sep 2026 | 29.8% | 24.3% | 19.9% | 16.3% | 8.9% | 0.82% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.8% | 60.5K | 0% | +5.7 points | |
| 2, moved from 3rd to 2nd | 24.3% | 49.5K | -18.2% | +0.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 19.9% | 40.5K | -18.2% | +0.2 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 16.3% | 33.1K | -45.3% | -7.8 pointsmoved from 2nd to 4th | |
| 5, held 5th | 8.9% | 18.1K | 0% | +1.7 points | |
| 6, held 6th | 0.82% | 1.7K | -14.4% | 0 points |
1.
Corelle29.8%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +5.7 points.
2.
Wedgwood24.3%
Moved from 3rd to 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share +0.2 points.
19.9%
Moved from 4th to 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share +0.2 points.
4.Denby
16.3%
Moved from 2nd to 4th. 33.1K estimated branded searches, -45.3% vs prior month. Share -7.8 points.
8.9%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +1.7 points.
6.
Ecology0.82%
Held 6th. 1.7K estimated branded searches, -14.4% vs prior month. Share 0 points.
Compare search popularity between Maxwell & Williams and its closest rivals
- Maxwell & Williams vs Corelle: compare search popularity
- Maxwell & Williams vs Wedgwood: compare search popularity
- Maxwell & Williams vs Royal Doulton: compare search popularity
- Maxwell & Williams vs Denby: compare search popularity
- Maxwell & Williams vs Ecology: compare search popularity
- Compare Maxwell & Williams with any brand
How has branded search demand for Maxwell & Williams changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Maxwell & Williams worldwide fell from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Maxwell & Williams’ estimated Share of Search among dinner set brands worldwide decreased from 9.4% to 8.9%.
- Across the 12 months ending September 2026, Maxwell & Williams’ estimated Share of Search among dinner set brands worldwide peaked at 10.8% in December 2025 and was lowest at 5.8% in April 2026.
How did search popularity change for dinner set brands worldwide in September 2026?
6 changes
In September 2026, Corelle gained estimated Share of Search among dinner set brands worldwide, from 24.1% to 29.8%.
In September 2026, Maxwell & Williams gained estimated Share of Search among dinner set brands worldwide, from 7.2% to 8.9%.
In September 2026, Denby lost estimated Share of Search among dinner set brands worldwide, from 24.1% to 16.3%.
Wedgwood’s estimated Share of Search among dinner set brands worldwide has gained ground for 3 months in a row, from 17.4% to 24.3% in September 2026.
Royal Doulton’s estimated Share of Search among dinner set brands worldwide has gained ground for 3 months in a row, from 14.2% to 19.9% in September 2026.
Estimated monthly branded searches for Ecology worldwide fell 14% over 12 measured months, from 1.9K to 1.7K in September 2026.
Where does Maxwell & Williams compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dinnerware brands | 6th of 6 | 4% | Show ranking |
| Dinner set brands | 5th of 6 | 8.9% | Shown above |
How is Maxwell & Williams measured?
Brandwave collects information about searches that people make online using Maxwell & Williams’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- maxwell williams
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