Maxwell & Williams vs Portmeirion:Which is more popular by branded search?
In August 2026, Portmeirion had more branded searches than Maxwell & Williams among dinnerware brands worldwide. Portmeirion was estimated to have 301K branded searches compared to Maxwell & Williams’ 27.1K, and held a 47.5% Share of Search versus Maxwell & Williams’ 4.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Maxwell & Williams or Portmeirion?
Compare the dinnerware brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Portmeirion, Maxwell & Williams. The figures are in the table below the chart.
View monthly share of search table
| Month | Portmeirion | Villeroy & Boch | Corelle | Denby | Royal Doulton | Maxwell & Williams |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 34.1% | 12.5% | 8.4% | 10.2% | 6.8% |
| Nov 2025 | 15.7% | 42.6% | 15.7% | 8.6% | 10.5% | 7% |
| Dec 2025 | 16.8% | 45.9% | 11.3% | 9.2% | 9.2% | 7.6% |
| Jan 2026 | 20.8% | 38.1% | 14% | 9.4% | 11.5% | 6.3% |
| Feb 2026 | 31.3% | 31.3% | 14% | 7.7% | 9.4% | 6.3% |
| Mar 2026 | 28.6% | 28.6% | 10.5% | 19.1% | 8.6% | 4.7% |
| Apr 2026 | 33.1% | 22.2% | 9.9% | 22.2% | 8.1% | 4.5% |
| May 2026 | 41% | 22.5% | 10.1% | 15.1% | 6.8% | 4.5% |
| Jun 2026 | 41.4% | 18.5% | 10.2% | 18.5% | 6.8% | 4.6% |
| Jul 2026 | 49.8% | 22.3% | 10% | 6.7% | 6.7% | 4.5% |
| Aug 2026 | 47.5% | 21.3% | 9.5% | 9.5% | 7.8% | 4.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Maxwell & Williams and Portmeirion comparison changed over the last 12 months?
3 findings
- Portmeirion was ahead of Maxwell & Williams in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Maxwell & Williams’ estimated Share of Search among dinnerware brands worldwide moved from 6.8% to 4.3%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Portmeirion’s estimated Share of Search among dinnerware brands worldwide moved from 27.9% to 47.5%, and its estimated monthly branded searches moved from 135K to 301K.
How did search popularity change for dinnerware brands worldwide in August 2026?
2 changes
In August 2026, Portmeirion lost estimated Share of Search among dinnerware brands worldwide, from 49.8% to 47.5%.
Estimated monthly branded searches for Maxwell & Williams worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Maxwell & Williams’ and Portmeirion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maxwell & Williams
1 branded search term
- maxwell williams
Portmeirion
1 branded search term
- portmeirion
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.