Dinnerware brands:Which brands are most popular in search?
In August 2026, Portmeirion was the most searched among dinnerware brands worldwide, with an estimated 301K branded searches and 47.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
- Portmeirion47.5%
- Villeroy & Boch21.3%
Corelle9.5%- Denby9.5%
Royal Doulton7.8%
Maxwell & Williams4.3%
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Share of SearchLeaderboard
Compare the dinnerware brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Portmeirion, Villeroy & Boch, Corelle, Denby, Royal Doulton, Maxwell & Williams. The figures are in the table below the chart.
View monthly share of search table
| Month | Portmeirion | Villeroy & Boch | Corelle | Denby | Royal Doulton | Maxwell & Williams |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 34.1% | 12.5% | 8.4% | 10.2% | 6.8% |
| Nov 2025 | 15.7% | 42.6% | 15.7% | 8.6% | 10.5% | 7% |
| Dec 2025 | 16.8% | 45.9% | 11.3% | 9.2% | 9.2% | 7.6% |
| Jan 2026 | 20.8% | 38.1% | 14% | 9.4% | 11.5% | 6.3% |
| Feb 2026 | 31.3% | 31.3% | 14% | 7.7% | 9.4% | 6.3% |
| Mar 2026 | 28.6% | 28.6% | 10.5% | 19.1% | 8.6% | 4.7% |
| Apr 2026 | 33.1% | 22.2% | 9.9% | 22.2% | 8.1% | 4.5% |
| May 2026 | 41% | 22.5% | 10.1% | 15.1% | 6.8% | 4.5% |
| Jun 2026 | 41.4% | 18.5% | 10.2% | 18.5% | 6.8% | 4.6% |
| Jul 2026 | 49.8% | 22.3% | 10% | 6.7% | 6.7% | 4.5% |
| Aug 2026 | 47.5% | 21.3% | 9.5% | 9.5% | 7.8% | 4.3% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.5% | 301K | 0% | -2.3 points | |
| 2, held 2nd | 21.3% | 135K | 0% | -1 points | |
| 3, held 3rd | 9.5% | 60.5K | 0% | -0.5 points | |
| 4, held 4th | 9.5% | 60.5K | +49.4% | +2.8 points | |
| 5, held 5th | 7.8% | 49.5K | +22.2% | +1.1 points | |
| 6, held 6th | 4.3% | 27.1K | 0% | -0.2 points |
47.5%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share -2.3 points.
21.3%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -1 points.
3.
Corelle9.5%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.Denby
9.5%
Held 4th. 60.5K estimated branded searches, +49.4% vs prior month. Share +2.8 points.
7.8%
Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.1 points.
4.3%
Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between leading brands
- Portmeirion vs Villeroy & Boch: compare search popularity
- Portmeirion vs Corelle: compare search popularity
- Portmeirion vs Denby: compare search popularity
- Portmeirion vs Royal Doulton: compare search popularity
- Villeroy & Boch vs Corelle: compare search popularity
- Villeroy & Boch vs Denby: compare search popularity
- Villeroy & Boch vs Royal Doulton: compare search popularity
- Corelle vs Denby: compare search popularity
- Corelle vs Royal Doulton: compare search popularity
- Denby vs Royal Doulton: compare search popularity
- Compare any of these brands
Which brand is most popular in search among dinnerware brands worldwide?
6 brands
In August 2026, Portmeirion was the most searched among dinnerware brands worldwide, with an estimated 301K branded searches and 47.5% estimated Share of Search within this set. Villeroy & Boch is in 2nd place, 26.2 percentage points behind at 21.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Portmeirion | 27.9% → 47.5% | 49.8%Jul 2026 | 15.7%Nov 2025 | 2nd → 1st |
| Villeroy & Boch | 34.1% → 21.3% | 45.9%Dec 2025 | 18.5%Jun 2026 | 1st → 2nd |
| Corelle | 12.5% → 9.5% | 15.7%Nov 2025 | 9.5%Aug 2026 | 3rd |
| Denby | 8.4% → 9.5% | 22.2%Apr 2026 | 6.7%Jul 2026 | 5th → 4th |
| Royal Doulton | 10.2% → 7.8% | 11.5%Jan 2026 | 6.7%Jul 2026 | 4th → 5th |
| Maxwell & Williams | 6.8% → 4.3% | 7.6%Dec 2025 | 4.3%Aug 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Portmeirion’s estimated Share of Search among dinnerware brands worldwide increased from 27.9% to 47.5%.
- Across the 11 months ending August 2026, Villeroy & Boch’s estimated Share of Search among dinnerware brands worldwide decreased from 34.1% to 21.3%.
- Across the 11 months ending August 2026, Corelle’s estimated Share of Search among dinnerware brands worldwide decreased from 12.5% to 9.5%.
- Across the 11 months ending August 2026, Denby’s estimated Share of Search among dinnerware brands worldwide increased from 8.4% to 9.5%.
- Across the 11 months ending August 2026, Royal Doulton’s estimated Share of Search among dinnerware brands worldwide decreased from 10.2% to 7.8%.
- Across the 11 months ending August 2026, Maxwell & Williams’ estimated Share of Search among dinnerware brands worldwide decreased from 6.8% to 4.3%.
- Across the 11 months ending August 2026, Portmeirion’s estimated Share of Search among dinnerware brands worldwide peaked at 49.8% in July 2026 and was lowest at 15.7% in November 2025.
- Across the 11 months ending August 2026, Villeroy & Boch’s estimated Share of Search among dinnerware brands worldwide peaked at 45.9% in December 2025 and was lowest at 18.5% in June 2026.
- Across the 11 months ending August 2026, Corelle’s estimated Share of Search among dinnerware brands worldwide peaked at 15.7% in November 2025 and was lowest at 9.5% in August 2026.
- Across the 11 months ending August 2026, Denby’s estimated Share of Search among dinnerware brands worldwide peaked at 22.2% in April 2026 and was lowest at 6.7% in July 2026.
- Across the 11 months ending August 2026, Royal Doulton’s estimated Share of Search among dinnerware brands worldwide peaked at 11.5% in January 2026 and was lowest at 6.7% in July 2026.
- Across the 11 months ending August 2026, Maxwell & Williams’ estimated Share of Search among dinnerware brands worldwide peaked at 7.6% in December 2025 and was lowest at 4.3% in August 2026.
- Across the 11 months ending August 2026, Portmeirion rose from 2nd to 1st among dinnerware brands worldwide.
- Across the 11 months ending August 2026, Villeroy & Boch fell from 1st to 2nd among dinnerware brands worldwide.
- Across the 11 months ending August 2026, Denby rose from 5th to 4th among dinnerware brands worldwide.
- Across the 11 months ending August 2026, Royal Doulton fell from 4th to 5th among dinnerware brands worldwide.
How did search popularity change for dinnerware brands worldwide in August 2026?
5 changes
In August 2026, Denby gained estimated Share of Search among dinnerware brands worldwide, from 6.7% to 9.5%.
In August 2026, Royal Doulton gained estimated Share of Search among dinnerware brands worldwide, from 6.7% to 7.8%.
In August 2026, Portmeirion lost estimated Share of Search among dinnerware brands worldwide, from 49.8% to 47.5%.
In August 2026, Villeroy & Boch lost estimated Share of Search among dinnerware brands worldwide, from 22.3% to 21.3%.
Estimated monthly branded searches for Maxwell & Williams worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
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