Brandwave

How popular isDenby in search?

In August 2026, there were an estimated 60.5K branded searches for Denby worldwide which is up 49.4% over the last 11 months. Denby holds 9.5% estimated Share of Search among dinnerware brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Portmeirion47.5%
  2. Villeroy & Boch21.3%
  3. Corelle9.5%
  4. Denby9.5%
  5. Royal Doulton7.8%
  6. Maxwell & Williams4.3%
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Which dinnerware brands compete with Denby?

Denby against dinnerware brands worldwide, by month

Share of Search by month for Portmeirion, Villeroy & Boch, Corelle, Denby, Royal Doulton, Maxwell & Williams. The figures are in the table below the chart.

View monthly share of search table
MonthPortmeirionVilleroy & BochCorelleDenbyRoyal DoultonMaxwell & Williams
Oct 202527.9%34.1%12.5%8.4%10.2%6.8%
Nov 202515.7%42.6%15.7%8.6%10.5%7%
Dec 202516.8%45.9%11.3%9.2%9.2%7.6%
Jan 202620.8%38.1%14%9.4%11.5%6.3%
Feb 202631.3%31.3%14%7.7%9.4%6.3%
Mar 202628.6%28.6%10.5%19.1%8.6%4.7%
Apr 202633.1%22.2%9.9%22.2%8.1%4.5%
May 202641%22.5%10.1%15.1%6.8%4.5%
Jun 202641.4%18.5%10.2%18.5%6.8%4.6%
Jul 202649.8%22.3%10%6.7%6.7%4.5%
Aug 202647.5%21.3%9.5%9.5%7.8%4.3%
Sep 2026——————
  1. Held 1st. 301K estimated branded searches, 0% vs prior month. Share -2.3 points.

  2. Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Corelle

    9.5%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Denby

    9.5%

    Held 4th. 60.5K estimated branded searches, +49.4% vs prior month. Share +2.8 points.

  5. Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  6. Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Denby and its closest rivals

How has branded search demand for Denby changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Denby worldwide rose from 40.5K to 60.5K.
  • Across the 11 months ending August 2026, Denby’s estimated Share of Search among dinnerware brands worldwide increased from 8.4% to 9.5%.
  • Across the 11 months ending August 2026, Denby’s estimated Share of Search among dinnerware brands worldwide peaked at 22.2% in April 2026 and was lowest at 6.7% in July 2026.
  • Across the 11 months ending August 2026, Denby rose from 5th to 4th among dinnerware brands worldwide.

How did search popularity change for dinnerware brands worldwide in August 2026?

  1. In August 2026, Denby gained estimated Share of Search among dinnerware brands worldwide, from 6.7% to 9.5%.

  2. In August 2026, Royal Doulton gained estimated Share of Search among dinnerware brands worldwide, from 6.7% to 7.8%.

  3. In August 2026, Portmeirion lost estimated Share of Search among dinnerware brands worldwide, from 49.8% to 47.5%.

  4. In August 2026, Villeroy & Boch lost estimated Share of Search among dinnerware brands worldwide, from 22.3% to 21.3%.

  5. Estimated monthly branded searches for Maxwell & Williams worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

How is Denby measured?

Brandwave collects information about searches that people make online using Denby’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • denby

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How the Brand Demand Index is measured

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Is Denby your brand?

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