Brandwave

Denby vs Wedgwood:Which is searched more?

In September 2026, Wedgwood had more branded searches than Denby among dinner set brands worldwide. Wedgwood was estimated to have 49.5K branded searches compared to Denby’s 33.1K, and held a 24.3% Share of Search versus Denby’s 16.3%. These are worldwide searches for English-language branded terms.

Share of Search among dinner set brands worldwide in September 2026Which is more popular in search, Denby or Wedgwood?
Denby16.3%33.1K searches
vs
Wedgwood24.3%49.5K searches

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Which is more popular in search, Denby or Wedgwood?

Compare the dinner set brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Denby and Wedgwood among dinner set brands worldwide, by month

Share of Search by month for Wedgwood, Denby. The figures are in the table below the chart.

View monthly share of search table
MonthCorelleWedgwoodRoyal DoultonDenbyMaxwell & WilliamsEcology
Oct 202525.7%25.7%21.1%17.2%9.4%0.82%
Nov 202531.1%20.8%20.8%17%9.3%1%
Dec 202524.3%24.3%19.8%19.8%10.8%0.97%
Jan 202627%22.1%22.1%18.1%9.9%0.89%
Feb 202629.2%23.9%19.6%16%10.7%0.64%
Mar 202619.9%19.9%16.3%36.1%7.3%0.54%
Apr 202619.3%15.8%15.8%43%5.8%0.52%
May 202621.9%21.9%14.7%32.8%8%0.59%
Jun 202621.3%17.4%14.2%38.6%7.8%0.68%
Jul 202628.7%23.5%19.2%19.2%8.6%0.92%
Aug 202624.1%24.1%19.7%24.1%7.2%0.77%
Sep 202629.8%24.3%19.9%16.3%8.9%0.82%

How has the Denby and Wedgwood comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: Denby took it in March 2026, Wedgwood took it in July 2026.
  • Across the 12 months ending September 2026, Denby’s estimated Share of Search among dinner set brands worldwide moved from 17.2% to 16.3%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Wedgwood’s estimated Share of Search among dinner set brands worldwide moved from 25.7% to 24.3%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

How did search popularity change for dinner set brands worldwide in September 2026?

  1. In September 2026, Denby lost estimated Share of Search among dinner set brands worldwide, from 24.1% to 16.3%.

  2. Wedgwood’s estimated Share of Search among dinner set brands worldwide has gained ground for 3 months in a row, from 17.4% to 24.3% in September 2026.

Other head-to-heads among dinner set brands

How each brand is measured

Brandwave collects information about searches that people make online using Denby’s and Wedgwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Denby

1 branded search term

  • denby

Wedgwood

1 branded search term

  • wedgwood

How the Brand Demand Index is measured

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