Brandwave

How popular isDenby in search?

In September 2026, there were an estimated 33.1K branded searches for Denby worldwide which is down 18.3% over the last 12 months. Denby holds 16.3% estimated Share of Search among dinner set brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Corelle29.8%
  2. Wedgwood24.3%
  3. Royal Doulton19.9%
  4. Denby16.3%
  5. Maxwell & Williams8.9%
  6. Ecology0.82%
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Which dinner set brands compete with Denby?

Denby against dinner set brands worldwide, by month

Share of Search by month for Corelle, Wedgwood, Royal Doulton, Denby, Maxwell & Williams. The figures are in the table below the chart.

View monthly share of search table
MonthCorelleWedgwoodRoyal DoultonDenbyMaxwell & WilliamsEcology
Oct 202525.7%25.7%21.1%17.2%9.4%0.82%
Nov 202531.1%20.8%20.8%17%9.3%1%
Dec 202524.3%24.3%19.8%19.8%10.8%0.97%
Jan 202627%22.1%22.1%18.1%9.9%0.89%
Feb 202629.2%23.9%19.6%16%10.7%0.64%
Mar 202619.9%19.9%16.3%36.1%7.3%0.54%
Apr 202619.3%15.8%15.8%43%5.8%0.52%
May 202621.9%21.9%14.7%32.8%8%0.59%
Jun 202621.3%17.4%14.2%38.6%7.8%0.68%
Jul 202628.7%23.5%19.2%19.2%8.6%0.92%
Aug 202624.1%24.1%19.7%24.1%7.2%0.77%
Sep 202629.8%24.3%19.9%16.3%8.9%0.82%

  1. 1.Corelle

    29.8%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +5.7 points.

  2. 2.Wedgwood

    24.3%

    Moved from 3rd to 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share +0.2 points.

  3. 3.Royal Doulton

    19.9%

    Moved from 4th to 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share +0.2 points.

  4. 4.Denby

    16.3%

    Moved from 2nd to 4th. 33.1K estimated branded searches, -45.3% vs prior month. Share -7.8 points.

  5. 5.Maxwell & Williams

    8.9%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +1.7 points.

  6. 6.Ecology

    0.82%

    Held 6th. 1.7K estimated branded searches, -14.4% vs prior month. Share 0 points.

Compare search popularity between Denby and its closest rivals

Every comparison with Denby

How has branded search demand for Denby changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Denby worldwide fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Denby’s estimated Share of Search among dinner set brands worldwide decreased from 17.2% to 16.3%.
  • Across the 12 months ending September 2026, Denby’s estimated Share of Search among dinner set brands worldwide peaked at 43% in April 2026 and was lowest at 16% in February 2026.

How did search popularity change for dinner set brands worldwide in September 2026?

  1. In September 2026, Corelle gained estimated Share of Search among dinner set brands worldwide, from 24.1% to 29.8%.

  2. In September 2026, Maxwell & Williams gained estimated Share of Search among dinner set brands worldwide, from 7.2% to 8.9%.

  3. In September 2026, Denby lost estimated Share of Search among dinner set brands worldwide, from 24.1% to 16.3%.

  4. Wedgwood’s estimated Share of Search among dinner set brands worldwide has gained ground for 3 months in a row, from 17.4% to 24.3% in September 2026.

  5. Royal Doulton’s estimated Share of Search among dinner set brands worldwide has gained ground for 3 months in a row, from 14.2% to 19.9% in September 2026.

  6. Estimated monthly branded searches for Ecology worldwide fell 14% over 12 measured months, from 1.9K to 1.7K in September 2026.

Where does Denby compete?

Denby is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dinnerware brands5th of 67.3%Show ranking
Dinner set brands4th of 616.3%Shown above

How is Denby measured?

Brandwave collects information about searches that people make online using Denby’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • denby

Do you work for Denby? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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