Brandwave

Dinner set brands:Which are searched most?

In September 2026, Corelle was the most searched among dinner set brands worldwide, with an estimated 60.5K branded searches and 29.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Corelle29.8%
  2. Wedgwood24.3%
  3. Royal Doulton19.9%
  4. Denby16.3%
  5. Maxwell & Williams8.9%
  6. Ecology0.82%

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Share of SearchLeaderboard

Compare the dinner set brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among dinner set brands worldwide, by month

Share of Search by month for Corelle, Wedgwood, Royal Doulton, Denby, Maxwell & Williams. The figures are in the table below the chart.

View monthly share of search table
MonthCorelleWedgwoodRoyal DoultonDenbyMaxwell & WilliamsEcology
Oct 202525.7%25.7%21.1%17.2%9.4%0.82%
Nov 202531.1%20.8%20.8%17%9.3%1%
Dec 202524.3%24.3%19.8%19.8%10.8%0.97%
Jan 202627%22.1%22.1%18.1%9.9%0.89%
Feb 202629.2%23.9%19.6%16%10.7%0.64%
Mar 202619.9%19.9%16.3%36.1%7.3%0.54%
Apr 202619.3%15.8%15.8%43%5.8%0.52%
May 202621.9%21.9%14.7%32.8%8%0.59%
Jun 202621.3%17.4%14.2%38.6%7.8%0.68%
Jul 202628.7%23.5%19.2%19.2%8.6%0.92%
Aug 202624.1%24.1%19.7%24.1%7.2%0.77%
Sep 202629.8%24.3%19.9%16.3%8.9%0.82%

This month’s ranking, September 2026

  1. 1.Corelle

    29.8%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +5.7 points.

  2. 2.Wedgwood

    24.3%

    Moved from 3rd to 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share +0.2 points.

  3. 3.Royal Doulton

    19.9%

    Moved from 4th to 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share +0.2 points.

  4. 4.Denby

    16.3%

    Moved from 2nd to 4th. 33.1K estimated branded searches, -45.3% vs prior month. Share -7.8 points.

  5. 5.Maxwell & Williams

    8.9%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +1.7 points.

  6. 6.Ecology

    0.82%

    Held 6th. 1.7K estimated branded searches, -14.4% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among dinner set brands worldwide?

In September 2026, Corelle was the most searched among dinner set brands worldwide, with an estimated 60.5K branded searches and 29.8% estimated Share of Search within this set. Wedgwood is in 2nd place, 5.4 percentage points behind at 24.3% Share of Search.

Global dinner set brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Corelle25.7% → 29.8%31.1%Nov 202519.3%Apr 20261st
Wedgwood25.7% → 24.3%25.7%Oct 202515.8%Apr 20262nd
Royal Doulton21.1% → 19.9%22.1%Jan 202614.2%Jun 20263rd
Denby17.2% → 16.3%43%Apr 202616%Feb 20264th
Maxwell & Williams9.4% → 8.9%10.8%Dec 20255.8%Apr 20265th
Ecology0.82%1%Nov 20250.52%Apr 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Corelle’s estimated Share of Search among dinner set brands worldwide increased from 25.7% to 29.8%.
  • Across the 12 months ending September 2026, Wedgwood’s estimated Share of Search among dinner set brands worldwide decreased from 25.7% to 24.3%.
  • Across the 12 months ending September 2026, Royal Doulton’s estimated Share of Search among dinner set brands worldwide decreased from 21.1% to 19.9%.
  • Across the 12 months ending September 2026, Denby’s estimated Share of Search among dinner set brands worldwide decreased from 17.2% to 16.3%.
  • Across the 12 months ending September 2026, Maxwell & Williams’ estimated Share of Search among dinner set brands worldwide decreased from 9.4% to 8.9%.
  • Across the 12 months ending September 2026, Corelle’s estimated Share of Search among dinner set brands worldwide peaked at 31.1% in November 2025 and was lowest at 19.3% in April 2026.
  • Across the 12 months ending September 2026, Wedgwood’s estimated Share of Search among dinner set brands worldwide peaked at 25.7% in October 2025 and was lowest at 15.8% in April 2026.
  • Across the 12 months ending September 2026, Royal Doulton’s estimated Share of Search among dinner set brands worldwide peaked at 22.1% in January 2026 and was lowest at 14.2% in June 2026.
  • Across the 12 months ending September 2026, Denby’s estimated Share of Search among dinner set brands worldwide peaked at 43% in April 2026 and was lowest at 16% in February 2026.
  • Across the 12 months ending September 2026, Maxwell & Williams’ estimated Share of Search among dinner set brands worldwide peaked at 10.8% in December 2025 and was lowest at 5.8% in April 2026.
  • Across the 12 months ending September 2026, Ecology held steady: its estimated Share of Search among dinner set brands worldwide moved less than 0.5 percentage points.

How did search popularity change for dinner set brands worldwide in September 2026?

  1. In September 2026, Corelle gained estimated Share of Search among dinner set brands worldwide, from 24.1% to 29.8%.

  2. In September 2026, Maxwell & Williams gained estimated Share of Search among dinner set brands worldwide, from 7.2% to 8.9%.

  3. In September 2026, Denby lost estimated Share of Search among dinner set brands worldwide, from 24.1% to 16.3%.

  4. Wedgwood’s estimated Share of Search among dinner set brands worldwide has gained ground for 3 months in a row, from 17.4% to 24.3% in September 2026.

  5. Royal Doulton’s estimated Share of Search among dinner set brands worldwide has gained ground for 3 months in a row, from 14.2% to 19.9% in September 2026.

  6. Estimated monthly branded searches for Ecology worldwide fell 14% over 12 measured months, from 1.9K to 1.7K in September 2026.

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