How popular isMikasa in search?
In September 2026, people searched for Mikasa by name about 17,500 times worldwide, a 13.4% decrease from the previous year. These searches made up 7.7% of all global dinner set brand searches, placing Mikasa sixth out of eight brands. These are worldwide searches for English-language branded terms.
Corelle26.7%
Wedgwood21.9%
Royal Doulton17.9%- Denby14.6%
Maxwell & Williams8%
Mikasa7.7%
Fiesta2.4%
Ecology0.73%
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Which dinner set brands compete with Mikasa?
Share of searches by month for Corelle, Wedgwood, Royal Doulton, Denby, Maxwell & Williams, Mikasa, Fiesta. The figures are in the table below the chart.
View monthly share of searches table
| Month | Corelle | Wedgwood | Royal Doulton | Denby | Maxwell & Williams | Mikasa | Fiesta | Ecology |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.1% | 23.1% | 18.9% | 15.5% | 8.5% | 7.7% | 2.5% | 0.74% |
| Nov 2025 | 27.9% | 18.7% | 18.7% | 15.3% | 8.4% | 7.6% | 2.5% | 0.91% |
| Dec 2025 | 21.8% | 21.8% | 17.8% | 17.8% | 9.7% | 7.3% | 2.9% | 0.87% |
| Jan 2026 | 24.1% | 19.7% | 19.7% | 16.1% | 8.8% | 7.6% | 3.2% | 0.79% |
| Feb 2026 | 26% | 21.3% | 17.4% | 14.2% | 9.5% | 8.2% | 2.8% | 0.57% |
| Mar 2026 | 18.2% | 18.2% | 14.9% | 33.1% | 6.7% | 6.1% | 2.4% | 0.49% |
| Apr 2026 | 17.7% | 14.5% | 14.5% | 39.5% | 5.3% | 5.1% | 2.9% | 0.48% |
| May 2026 | 20.1% | 20.1% | 13.4% | 30% | 7.4% | 5.8% | 2.7% | 0.54% |
| Jun 2026 | 19.6% | 16% | 13.1% | 35.6% | 7.2% | 5.7% | 2.1% | 0.63% |
| Jul 2026 | 25.7% | 21.1% | 17.2% | 17.2% | 7.7% | 7.4% | 2.8% | 0.83% |
| Aug 2026 | 22% | 22% | 18% | 22% | 6.6% | 6.4% | 2.4% | 0.71% |
| Sep 2026 | 26.7% | 21.9% | 17.9% | 14.6% | 8% | 7.7% | 2.4% | 0.73% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 26.7% | 60.5K | 0% | +4.8 points | |
| 2, moved from 3rd to 2nd | 21.9% | 49.5K | -18.2% | -0.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 17.9% | 40.5K | -18.2% | -0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 14.6% | 33.1K | -45.3% | -7.4 pointsmoved from 2nd to 4th | |
| 5, held 5th | 8% | 18.1K | 0% | +1.4 points | |
| 6, held 6th | 7.7% | 17.5K | 0% | +1.4 points | |
| 7, held 7th | 2.4% | 5.4K | -18.2% | 0 points | |
| 8, held 8th | 0.73% | 1.7K | -14.4% | 0 points |
1.
Corelle26.7%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +4.8 points.
2.
Wedgwood21.9%
Moved from 3rd to 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
17.9%
Moved from 4th to 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
4.Denby
14.6%
Moved from 2nd to 4th. 33.1K estimated branded searches, -45.3% vs prior month. Share -7.4 points.
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +1.4 points.
6.
Mikasa7.7%
Held 6th. 17.5K estimated branded searches, 0% vs prior month. Share +1.4 points.
7.
Fiesta2.4%
Held 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.
8.
Ecology0.73%
Held 8th. 1.7K estimated branded searches, -14.4% vs prior month. Share 0 points.
Compare search popularity between Mikasa and its closest rivals
Every comparison with Mikasa
10 comparisons
How has branded search demand for Mikasa changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mikasa worldwide fell from 20.2K to 17.5K.
- Across the 12 months ending September 2026, Mikasa’s share of searches among dinner set brands worldwide peaked at 8.2% in February 2026 and was lowest at 5.1% in April 2026.
How did search popularity change for dinner set brands worldwide in September 2026?
6 changes
In September 2026, Corelle gained share of searches among dinner set brands worldwide, from 22% to 26.7%.
In September 2026, Maxwell & Williams gained share of searches among dinner set brands worldwide, from 6.6% to 8%.
In September 2026, Mikasa gained share of searches among dinner set brands worldwide, from 6.4% to 7.7%.
In September 2026, Denby lost share of searches among dinner set brands worldwide, from 22% to 14.6%.
In September 2026, Royal Doulton rose from 4th to 3rd among dinner set brands worldwide.
In September 2026, Wedgwood rose from 3rd to 2nd among dinner set brands worldwide.
How are Mikasa’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mikasa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- mikasa dinnerware
- mikasa plates
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Where does Mikasa compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Dinnerware brands | 7th of 9 | 3.7% | Show ranking |
| Dinner set brands | 6th of 8 | 7.7% | Shown above |
Is Mikasa your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.