Mikasa vs Portmeirion:Which is more popular?
In September 2026, Portmeirion had more branded searches than Mikasa among dinnerware brands worldwide. Portmeirion had about 165,000 branded searches, while Mikasa had 17,500. Portmeirion made up 34.5% of all dinnerware brand searches we track, and Mikasa accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about dinnerware brands, Mikasa appeared in three of the five answers and Portmeirion in none.
Who do people search for more?
Portmeirion, about 9 searches for every 1 for Mikasa
Who does AI mention more?
Mikasa, mentioned in 3 of 5 answers, Portmeirion in 0
Who does AI recommend more?
Mikasa, the only one of the two named
Follow Mikasa vs Portmeirion and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top dinnerware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mikasa was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Portmeirion did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Corelle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Mikasa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fiesta3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fable3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Villeroy & Boch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Portmeirion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Royal Doulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Denby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maxwell & Williams0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dinnerware brands
5 answers
Asked ChatGPT
“Which dinnerware brand should I buy?”
Asked ChatGPT
“What are the best dinnerware brands?”
Asked ChatGPT
“What's the best dinnerware brand for everyday dining?”
Searched Google, AI Overview
“dinnerware set”
Searched Google, AI Overview
“best dinnerware brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Mikasa or Portmeirion more popular in search?
This chart shows how often people search Google for Mikasa and Portmeirion by name. Each line represents a brand's share of searches for all nine dinnerware brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Portmeirion, Mikasa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Portmeirion | Villeroy & Boch | Corelle | Royal Doulton | Denby | Maxwell & Williams | Mikasa | Fiesta | Fable |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.8% | 32.7% | 12% | 9.8% | 8% | 4.4% | 4% | 1.3% | 0.87% |
| Nov 2025 | 15% | 40.7% | 15% | 10% | 8.2% | 4.5% | 4.1% | 1.3% | 1.3% |
| Dec 2025 | 16.1% | 44.1% | 10.9% | 8.9% | 8.9% | 4.9% | 3.6% | 1.5% | 1.2% |
| Jan 2026 | 19.6% | 35.8% | 13.2% | 10.8% | 8.8% | 4.8% | 4.2% | 1.8% | 1.2% |
| Feb 2026 | 29.6% | 29.6% | 13.3% | 8.9% | 7.3% | 4.9% | 4.2% | 1.4% | 0.96% |
| Mar 2026 | 27.3% | 27.3% | 10% | 8.2% | 18.2% | 3.7% | 3.3% | 1.3% | 0.73% |
| Apr 2026 | 31.8% | 21.4% | 9.6% | 7.8% | 21.4% | 2.9% | 2.8% | 1.6% | 0.85% |
| May 2026 | 39.4% | 21.6% | 9.7% | 6.5% | 14.5% | 3.6% | 2.8% | 1.3% | 0.58% |
| Jun 2026 | 39.8% | 17.8% | 9.8% | 6.6% | 17.8% | 3.6% | 2.8% | 1.1% | 0.71% |
| Jul 2026 | 48.2% | 21.6% | 9.7% | 6.5% | 6.5% | 2.9% | 2.8% | 1.1% | 0.71% |
| Aug 2026 | 46.1% | 20.7% | 9.3% | 7.6% | 9.3% | 2.8% | 2.7% | 1% | 0.55% |
| Sep 2026 | 34.5% | 28.2% | 12.7% | 8.5% | 6.9% | 3.8% | 3.7% | 1.1% | 0.61% |
How has the Mikasa and Portmeirion comparison changed over the last 12 months?
3 findings
- Portmeirion was ahead of Mikasa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mikasa’s share of searches among dinnerware brands worldwide moved from 4% to 3.7%, and its estimated monthly branded searches moved from 20.2K to 17.5K.
- Across the 12 months ending September 2026, Portmeirion’s share of searches among dinnerware brands worldwide moved from 26.8% to 34.5%, and its estimated monthly branded searches moved from 135K to 165K.
How did search popularity change for dinnerware brands worldwide in September 2026?
2 changes
In September 2026, Mikasa gained share of searches among dinnerware brands worldwide, from 2.7% to 3.7%.
In September 2026, Portmeirion lost share of searches among dinnerware brands worldwide, from 46.1% to 34.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Mikasa’s and Portmeirion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mikasa
2 branded search terms
- mikasa dinnerware
- mikasa plates
Portmeirion
1 branded search term
- portmeirion
Other head-to-heads among dinnerware brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.