Brandwave

Corelle vs Mikasa:Which is more popular?

In September 2026, Corelle had more branded searches than Mikasa among dinnerware brands worldwide. Corelle had about 60,500 branded searches, while Mikasa had 17,500. Corelle made up 12.7% of all dinnerware brand searches we track, and Mikasa accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about dinnerware brands, Corelle appeared in four of the five answers and Mikasa in three. Corelle was mentioned before Mikasa in every answer.

Among dinnerware brands worldwide in September 2026

Who do people search for more?

Corelle, about 3 searches for every 1 for Mikasa

Corelle 60.5K searchesMikasa 17.5K searches

Who does AI mention more?

Corelle, mentioned in 4 of 5 answers, Mikasa in 3

Corelle in 4 of 5Mikasa in 3 of 5

Who does AI recommend more?

Corelle, named ahead of Mikasa in every answer

Corelle first in 4Mikasa never first

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Top dinnerware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Corelle was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mikasa was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Corelle was listed before Mikasa in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Corelle1st
  2. Fable2nd
  3. Fiesta3rd
  4. Mikasa4th
  5. Villeroy & Boch5th
  6. Portmeirion–
  7. Royal Doulton–
  8. Denby–
  9. Maxwell & Williams–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Corelle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mikasa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fiesta3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fable3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Villeroy & Boch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Portmeirion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Royal Doulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Denby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maxwell & Williams0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dinnerware brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Corelle or Mikasa more popular in search?

This chart shows how often people search Google for Corelle and Mikasa by name. Each line represents a brand's share of searches for all nine dinnerware brands we track, month by month, from English-language searches worldwide.

Corelle and Mikasa among dinnerware brands worldwide, by month

Share of searches by month for Corelle, Mikasa. The figures are in the table below the chart.

View monthly share of searches table
MonthPortmeirionVilleroy & BochCorelleRoyal DoultonDenbyMaxwell & WilliamsMikasaFiestaFable
Oct 202526.8%32.7%12%9.8%8%4.4%4%1.3%0.87%
Nov 202515%40.7%15%10%8.2%4.5%4.1%1.3%1.3%
Dec 202516.1%44.1%10.9%8.9%8.9%4.9%3.6%1.5%1.2%
Jan 202619.6%35.8%13.2%10.8%8.8%4.8%4.2%1.8%1.2%
Feb 202629.6%29.6%13.3%8.9%7.3%4.9%4.2%1.4%0.96%
Mar 202627.3%27.3%10%8.2%18.2%3.7%3.3%1.3%0.73%
Apr 202631.8%21.4%9.6%7.8%21.4%2.9%2.8%1.6%0.85%
May 202639.4%21.6%9.7%6.5%14.5%3.6%2.8%1.3%0.58%
Jun 202639.8%17.8%9.8%6.6%17.8%3.6%2.8%1.1%0.71%
Jul 202648.2%21.6%9.7%6.5%6.5%2.9%2.8%1.1%0.71%
Aug 202646.1%20.7%9.3%7.6%9.3%2.8%2.7%1%0.55%
Sep 202634.5%28.2%12.7%8.5%6.9%3.8%3.7%1.1%0.61%

How has the Corelle and Mikasa comparison changed over the last 12 months?

3 findings
  • Corelle was ahead of Mikasa in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Corelle’s share of searches among dinnerware brands worldwide moved from 12% to 12.7%, and its estimated monthly branded searches held steady at 60.5K.
  • Across the 12 months ending September 2026, Mikasa’s share of searches among dinnerware brands worldwide moved from 4% to 3.7%, and its estimated monthly branded searches moved from 20.2K to 17.5K.

How did search popularity change for dinnerware brands worldwide in September 2026?

2 changes
  1. In September 2026, Corelle gained share of searches among dinnerware brands worldwide, from 9.3% to 12.7%.

  2. In September 2026, Mikasa gained share of searches among dinnerware brands worldwide, from 2.7% to 3.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Corelle’s and Mikasa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Corelle

1 branded search term

  • corelle

Mikasa

2 branded search terms

  • mikasa dinnerware
  • mikasa plates

How the Brand Demand Index is measured

Other head-to-heads among dinnerware brands

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