Mikasa vs Wedgwood:Which is searched more?
In September 2026, Wedgwood had more branded searches than Mikasa among dinner set brands worldwide. Wedgwood had about 49,500 branded searches, while Mikasa had 17,500. Wedgwood made up 21.9% of all dinner set brand searches we track, and Mikasa accounted for 7.7%. These are worldwide searches for English-language branded terms.
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Is Mikasa or Wedgwood more popular in search?
Compare the dinner set brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Wedgwood, Mikasa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Corelle | Wedgwood | Royal Doulton | Denby | Maxwell & Williams | Mikasa | Fiesta | Ecology |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.1% | 23.1% | 18.9% | 15.5% | 8.5% | 7.7% | 2.5% | 0.74% |
| Nov 2025 | 27.9% | 18.7% | 18.7% | 15.3% | 8.4% | 7.6% | 2.5% | 0.91% |
| Dec 2025 | 21.8% | 21.8% | 17.8% | 17.8% | 9.7% | 7.3% | 2.9% | 0.87% |
| Jan 2026 | 24.1% | 19.7% | 19.7% | 16.1% | 8.8% | 7.6% | 3.2% | 0.79% |
| Feb 2026 | 26% | 21.3% | 17.4% | 14.2% | 9.5% | 8.2% | 2.8% | 0.57% |
| Mar 2026 | 18.2% | 18.2% | 14.9% | 33.1% | 6.7% | 6.1% | 2.4% | 0.49% |
| Apr 2026 | 17.7% | 14.5% | 14.5% | 39.5% | 5.3% | 5.1% | 2.9% | 0.48% |
| May 2026 | 20.1% | 20.1% | 13.4% | 30% | 7.4% | 5.8% | 2.7% | 0.54% |
| Jun 2026 | 19.6% | 16% | 13.1% | 35.6% | 7.2% | 5.7% | 2.1% | 0.63% |
| Jul 2026 | 25.7% | 21.1% | 17.2% | 17.2% | 7.7% | 7.4% | 2.8% | 0.83% |
| Aug 2026 | 22% | 22% | 18% | 22% | 6.6% | 6.4% | 2.4% | 0.71% |
| Sep 2026 | 26.7% | 21.9% | 17.9% | 14.6% | 8% | 7.7% | 2.4% | 0.73% |
How has the Mikasa and Wedgwood comparison changed over the last 12 months?
3 findings
- Wedgwood was ahead of Mikasa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mikasa’s share of searches among dinner set brands worldwide held steady at 7.7%, and its estimated monthly branded searches moved from 20.2K to 17.5K.
- Across the 12 months ending September 2026, Wedgwood’s share of searches among dinner set brands worldwide moved from 23.1% to 21.9%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for dinner set brands worldwide in September 2026?
2 changes
In September 2026, Mikasa gained share of searches among dinner set brands worldwide, from 6.4% to 7.7%.
In September 2026, Wedgwood rose from 3rd to 2nd among dinner set brands worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Mikasa’s and Wedgwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among dinner set brands
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