How popular isWedgwood in search?
In September 2026, there were an estimated 49.5K branded searches for Wedgwood worldwide which is down 18.2% over the last 12 months. Wedgwood holds 24.5% estimated Share of Search among dinner set brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Corelle30%
Wedgwood24.5%
Royal Doulton20.1%- Denby16.4%
Maxwell & Williams9%
Ecology—
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Which dinner set brands compete with Wedgwood?
Share of Search by month for Corelle, Wedgwood, Royal Doulton, Denby, Maxwell & Williams. The figures are in the table below the chart.
View monthly share of search table
| Month | Corelle | Wedgwood | Royal Doulton | Denby | Maxwell & Williams | Ecology |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 25.9% | 21.2% | 17.4% | 9.5% | — |
| Nov 2025 | 31.4% | 21% | 21% | 17.2% | 9.4% | — |
| Dec 2025 | 24.5% | 24.5% | 20% | 20% | 11% | — |
| Jan 2026 | 27.2% | 22.3% | 22.3% | 18.2% | 10% | — |
| Feb 2026 | 29.4% | 24.1% | 19.7% | 16.1% | 10.8% | — |
| Mar 2026 | 20% | 20% | 16.4% | 36.3% | 7.3% | — |
| Apr 2026 | 19.4% | 15.8% | 15.8% | 43.2% | 5.8% | — |
| May 2026 | 22.1% | 22.1% | 14.8% | 33% | 8.1% | — |
| Jun 2026 | 21.4% | 17.5% | 14.3% | 38.9% | 7.9% | — |
| Jul 2026 | 28.9% | 23.7% | 19.4% | 19.4% | 8.7% | — |
| Aug 2026 | 24.3% | 24.3% | 19.9% | 24.3% | 7.3% | — |
| Sep 2026 | 30% | 24.5% | 20.1% | 16.4% | 9% | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30% | 60.5K | 0% | +5.7 points | |
| 2, moved from 3rd to 2nd | 24.5% | 49.5K | -18.2% | +0.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 20.1% | 40.5K | -18.2% | +0.2 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 16.4% | 33.1K | -45.3% | -7.9 pointsmoved from 2nd to 4th | |
| 5, held 5th | 9% | 18.1K | 0% | +1.7 points | |
| —, not measured this month | — | — | — | — |
1.
Corelle30%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +5.7 points.
2.
Wedgwood24.5%
Moved from 3rd to 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share +0.3 points.
20.1%
Moved from 4th to 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share +0.2 points.
4.Denby
16.4%
Moved from 2nd to 4th. 33.1K estimated branded searches, -45.3% vs prior month. Share -7.9 points.
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +1.7 points.
—.
Ecology—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Wedgwood and its closest rivals
Every comparison with Wedgwood
4 comparisons
How has branded search demand for Wedgwood changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wedgwood worldwide fell from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Wedgwood’s estimated Share of Search among dinner set brands worldwide decreased from 25.9% to 24.5%.
- Across the 12 months ending September 2026, Wedgwood’s estimated Share of Search among dinner set brands worldwide peaked at 25.9% in October 2025 and was lowest at 15.8% in April 2026.
How did search popularity change for dinner set brands worldwide in September 2026?
5 changes
In September 2026, Corelle gained estimated Share of Search among dinner set brands worldwide, from 24.3% to 30%.
In September 2026, Maxwell & Williams gained estimated Share of Search among dinner set brands worldwide, from 7.3% to 9%.
In September 2026, Denby lost estimated Share of Search among dinner set brands worldwide, from 24.3% to 16.4%.
Wedgwood’s estimated Share of Search among dinner set brands worldwide has gained ground for 3 months in a row, from 17.5% to 24.5% in September 2026.
Royal Doulton’s estimated Share of Search among dinner set brands worldwide has gained ground for 3 months in a row, from 14.3% to 20.1% in September 2026.
How is Wedgwood measured?
Brandwave collects information about searches that people make online using Wedgwood’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- wedgwood
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Is Wedgwood your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.