Brandwave

Bodum vs Wedgwood:Which is more popular?

In September 2026, Wedgwood had more branded searches than Bodum among teapot brands worldwide. Wedgwood had about 49,500 branded searches, while Bodum had 40,500. Wedgwood made up 6.7% of all teapot brand searches we track, and Bodum accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about teapot brands, Bodum and Wedgwood each appeared in two of the four answers. Bodum was mentioned before Wedgwood in two out of three answers.

Among teapot brands worldwide in September 2026

Who do people search for more?

Wedgwood, about 22% more searches than Bodum

Wedgwood 49.5K searchesBodum 40.5K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Bodum in 2 of 4Wedgwood in 2 of 4

Who does AI recommend more?

Bodum, named ahead of Wedgwood in 2 of 3 answers

Bodum first in 2Wedgwood first in 1

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Top teapot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bodum and Wedgwood were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Bodum was listed before Wedgwood in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FORLIFE1st
  2. Hario2nd
  3. Bodum3rd
  4. Wedgwood4th
  5. T2–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FORLIFE3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wedgwood2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bodum2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hario2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • T20 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about teapot brands

4 answers
  • Asked ChatGPT

    “Which teapot brand should I buy?”

    1. 1FORLIFE
    2. 2Hario
    3. 3Bodum
    4. 4Wedgwood
  • Asked ChatGPT

    “What are the best teapot brands?”

    1. 1FORLIFE
    2. 2Wedgwood
    3. 3Hario
  • Asked ChatGPT

    “What's the best teapot brand for everyday tea?”

    1. 1FORLIFE
    2. 2Bodum
  • Searched Google, AI Overview

    “best teapot”

    1. Searched Google, AI Overview

      “glass teapot”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is Bodum or Wedgwood more popular in search?

    This chart shows how often people search Google for Bodum and Wedgwood by name. Each line represents a brand's share of searches for all five teapot brands we track, month by month, from English-language searches worldwide.

    Bodum and Wedgwood among teapot brands worldwide, by month

    Share of searches by month for Wedgwood, Bodum. The figures are in the table below the chart.

    View monthly share of searches table
    MonthT2FORLIFEWedgwoodBodumHario
    Oct 202564.8%10.7%8.7%8.7%7.1%
    Nov 202564.8%8.7%8.7%10.7%7.1%
    Dec 202567.2%7.4%9%9%7.4%
    Jan 202663.8%10.5%8.6%8.6%8.6%
    Feb 202674.4%6.7%6.7%6.7%5.5%
    Mar 202667.2%9%9%7.4%7.4%
    Apr 202668.3%9.2%7.5%7.5%7.5%
    May 202668.8%11.3%7.6%6.2%6.2%
    Jun 202672%9.7%6.5%5.3%6.5%
    Jul 202673.3%8.1%6.6%5.4%6.6%
    Aug 202671.4%7.9%7.9%6.4%6.4%
    Sep 202674.2%8.2%6.7%5.5%5.5%

    How has the Bodum and Wedgwood comparison changed over the last 12 months?

    3 findings
    • The lead changed hands once in the 12 months ending September 2026: Wedgwood took it in March 2026.
    • Across the 12 months ending September 2026, Bodum’s share of searches among teapot brands worldwide moved from 8.7% to 5.5%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
    • Across the 12 months ending September 2026, Wedgwood’s share of searches among teapot brands worldwide moved from 8.7% to 6.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

    How did search popularity change for teapot brands worldwide in September 2026?

    2 changes
    1. In September 2026, Wedgwood lost share of searches among teapot brands worldwide, from 7.9% to 6.7%.

    2. In September 2026, Bodum lost share of searches among teapot brands worldwide, from 6.4% to 5.5%.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Bodum’s and Wedgwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Bodum

    1 branded search term

    • bodum

    Wedgwood

    1 branded search term

    • wedgwood

    How the Brand Demand Index is measured

    Other head-to-heads among teapot brands

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