How popular isT2 in search?
In September 2026, there were an estimated 550K branded searches for T2 worldwide which is up 22.2% over the last 12 months. T2 holds 87.2% estimated Share of Search among teapot brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which teapot brands compete with T2?
Share of Search by month for T2, Bodum, Hario. The figures are in the table below the chart.
View monthly share of search table
| Month | T2 | Bodum | Hario |
|---|---|---|---|
| Oct 2025 | 80.4% | 10.8% | 8.8% |
| Nov 2025 | 78.5% | 12.9% | 8.6% |
| Dec 2025 | 80.4% | 10.8% | 8.8% |
| Jan 2026 | 78.8% | 10.6% | 10.6% |
| Feb 2026 | 85.9% | 7.7% | 6.3% |
| Mar 2026 | 82% | 9% | 9% |
| Apr 2026 | 82% | 9% | 9% |
| May 2026 | 84.7% | 7.6% | 7.6% |
| Jun 2026 | 85.9% | 6.3% | 7.7% |
| Jul 2026 | 85.9% | 6.3% | 7.7% |
| Aug 2026 | 84.7% | 7.6% | 7.6% |
| Sep 2026 | 87.2% | 6.4% | 6.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.2% | 550K | 0% | +2.4 points | |
| 2, held 2nd | 6.4% | 40.5K | -18.2% | -1.2 points | |
| 3, held 3rd | 6.4% | 40.5K | -18.2% | -1.2 points |
Compare search popularity between T2 and its closest rivals
Every comparison with T2
4 comparisons
How has branded search demand for T2 changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for T2 worldwide rose from 450K to 550K.
- Across the 12 months ending September 2026, T2’s estimated Share of Search among teapot brands worldwide increased from 80.4% to 87.2%.
- Across the 12 months ending September 2026, T2’s estimated Share of Search among teapot brands worldwide peaked at 87.2% in September 2026 and was lowest at 78.5% in November 2025.
How did search popularity change for teapot brands worldwide in September 2026?
3 changes
In September 2026, T2 gained estimated Share of Search among teapot brands worldwide, from 84.7% to 87.2%.
In September 2026, Bodum lost estimated Share of Search among teapot brands worldwide, from 7.6% to 6.4%.
In September 2026, Hario lost estimated Share of Search among teapot brands worldwide, from 7.6% to 6.4%.
Where does T2 compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tea infuser brands | 1st of 4 | 65.8% | Show ranking |
| Teapot brands | 1st of 3 | 87.2% | Shown above |
How is T2 measured?
Brandwave collects information about searches that people make online using T2’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- t2
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Is T2 your brand?
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