How popular isBodum in search?
In September 2026, there were an estimated 40.5K branded searches for Bodum worldwide which is down 33.1% over the last 12 months. Bodum holds 6.4% estimated Share of Search among teapot brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which teapot brands compete with Bodum?
Share of Search by month for T2, Bodum, Hario. The figures are in the table below the chart.
View monthly share of search table
| Month | T2 | Bodum | Hario |
|---|---|---|---|
| Oct 2025 | 80.4% | 10.8% | 8.8% |
| Nov 2025 | 78.5% | 12.9% | 8.6% |
| Dec 2025 | 80.4% | 10.8% | 8.8% |
| Jan 2026 | 78.8% | 10.6% | 10.6% |
| Feb 2026 | 85.9% | 7.7% | 6.3% |
| Mar 2026 | 82% | 9% | 9% |
| Apr 2026 | 82% | 9% | 9% |
| May 2026 | 84.7% | 7.6% | 7.6% |
| Jun 2026 | 85.9% | 6.3% | 7.7% |
| Jul 2026 | 85.9% | 6.3% | 7.7% |
| Aug 2026 | 84.7% | 7.6% | 7.6% |
| Sep 2026 | 87.2% | 6.4% | 6.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.2% | 550K | 0% | +2.4 points | |
| 2, held 2nd | 6.4% | 40.5K | -18.2% | -1.2 points | |
| 3, held 3rd | 6.4% | 40.5K | -18.2% | -1.2 points |
Compare search popularity between Bodum and its closest rivals
How has branded search demand for Bodum changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bodum worldwide fell from 60.5K to 40.5K.
- Across the 12 months ending September 2026, Bodum’s estimated Share of Search among teapot brands worldwide decreased from 10.8% to 6.4%.
- Across the 12 months ending September 2026, Bodum’s estimated Share of Search among teapot brands worldwide peaked at 12.9% in November 2025 and was lowest at 6.3% in June 2026.
How did search popularity change for teapot brands worldwide in September 2026?
3 changes
In September 2026, T2 gained estimated Share of Search among teapot brands worldwide, from 84.7% to 87.2%.
In September 2026, Bodum lost estimated Share of Search among teapot brands worldwide, from 7.6% to 6.4%.
In September 2026, Hario lost estimated Share of Search among teapot brands worldwide, from 7.6% to 6.4%.
Where does Bodum compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Milk frother brands | 4th of 5 | 1.5% | Show ranking |
| Tea kettle brands | 5th of 6 | 1.6% | Show ranking |
| Tea infuser brands | 4th of 4 | 4.8% | Show ranking |
| Teapot brands | 2nd of 3 | 6.4% | Shown above |
| Keep cup brands | 3rd of 5 | 13.9% | Show ranking |
How is Bodum measured?
Brandwave collects information about searches that people make online using Bodum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bodum
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Is Bodum your brand?
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