Brandwave

Bodum vs Chemex:Which is more popular?

In September 2026, Chemex had more branded searches than Bodum among pour-over coffee maker brands worldwide. Chemex had about 90,500 branded searches, while Bodum had 3,600. Chemex made up 41.7% of all pour-over coffee maker brand searches we track, and Bodum accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about pour-over coffee maker brands, Chemex appeared in four of the five answers and Bodum in one. Chemex was mentioned before Bodum in every answer that named either.

Among pour-over coffee maker brands worldwide in September 2026

Who do people search for more?

Chemex, about 25 searches for every 1 for Bodum

Chemex 90.5K searchesBodum 3.6K searches

Who does AI mention more?

Chemex, mentioned in 4 of 5 answers, Bodum in 1

Chemex in 4 of 5Bodum in 1 of 5

Who does AI recommend more?

Chemex, named ahead of Bodum in 2 of 2 answers

Chemex first in 2Bodum never first

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Top pour-over coffee maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chemex was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bodum was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Chemex was listed before Bodum in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hario1st
  2. Kalita2nd
  3. Chemex3rd
  4. Fellow4th
  5. Bodum–
  6. Melitta–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hario5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kalita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chemex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bodum1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fellow1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Melitta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pour-over coffee maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Bodum or Chemex more popular in search?

This chart shows how often people search Google for Bodum and Chemex by name. Each line represents a brand's share of searches for all six pour-over coffee maker brands we track, month by month, from English-language searches worldwide.

Bodum and Chemex among pour-over coffee maker brands worldwide, by month

Share of searches by month for Chemex, Bodum. The figures are in the table below the chart.

View monthly share of searches table
MonthChemexHarioKalitaBodumMelittaFellow
Oct 202539.9%43.6%14.1%1.3%0.7%0.44%
Nov 202539.2%42.9%14.9%1.6%0.82%0.69%
Dec 202535.2%47%14.4%1.7%0.93%0.74%
Jan 202637.4%45.4%14.2%1.5%0.99%0.54%
Feb 202637.5%45.6%14.2%1.5%0.81%0.51%
Mar 202635.8%47.9%13.5%1.4%0.92%0.48%
Apr 202634.7%46.5%16.1%1.4%0.89%0.41%
May 202634.8%46.5%16.1%1.4%0.75%0.47%
Jun 202635.9%48.1%13.6%1.2%0.78%0.43%
Jul 202635.5%47.5%14.5%1.4%0.77%0.42%
Aug 202634.7%46.5%16.1%1.4%0.89%0.47%
Sep 202641.7%41.5%13.9%1.7%0.74%0.46%

How has the Bodum and Chemex comparison changed over the last 12 months?

3 findings
  • Chemex was ahead of Bodum in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bodum’s share of searches among pour-over coffee maker brands worldwide moved from 1.3% to 1.7%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
  • Across the 12 months ending September 2026, Chemex’s share of searches among pour-over coffee maker brands worldwide moved from 39.9% to 41.7%, and its estimated monthly branded searches held steady at 90.5K.

How did search popularity change for pour-over coffee maker brands worldwide in September 2026?

2 changes

  1. In September 2026, Chemex overtook Hario to become the leader among pour-over coffee maker brands worldwide, with 41.7% of the searches.

  2. Estimated monthly branded searches for Bodum worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bodum’s and Chemex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bodum

1 branded search term

  • bodum pour over

Chemex

1 branded search term

  • chemex

How the Brand Demand Index is measured

Other head-to-heads among pour-over coffee maker brands

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