Brandwave

How popular isChemex?

In September 2026, people searched for Chemex by name about 90,500 times worldwide, about the same as the previous year. These searches made up 41.7% of all global pour-over coffee maker brand searches, placing Chemex first out of six brands. When we asked both ChatGPT and Google AI Overviews about pour-over coffee maker brands, Chemex appeared in four of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Chemex is the most searched of 6 competitors and the third most recommended in AI answers.

  1. ChemexShare of searches 41.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. HarioShare of searches 41.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. KalitaShare of searches 13.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. BodumShare of searches 1.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  5. MelittaShare of searches 0.74%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top pour-over coffee maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chemex was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Chemex is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hario1st
  2. Kalita2nd
  3. Chemex3rd
  4. Fellow4th
  5. Bodum–
  6. Melitta–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hario5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kalita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chemex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bodum1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fellow1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Melitta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pour-over coffee maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which pour-over coffee maker brands compete with Chemex?

Chemex against pour-over coffee maker brands worldwide, by month

Share of searches by month for Chemex, Hario, Kalita. The figures are in the table below the chart.

View monthly share of searches table
MonthChemexHarioKalitaBodumMelittaFellow
Oct 202539.9%43.6%14.1%1.3%0.7%0.44%
Nov 202539.2%42.9%14.9%1.6%0.82%0.69%
Dec 202535.2%47%14.4%1.7%0.93%0.74%
Jan 202637.4%45.4%14.2%1.5%0.99%0.54%
Feb 202637.5%45.6%14.2%1.5%0.81%0.51%
Mar 202635.8%47.9%13.5%1.4%0.92%0.48%
Apr 202634.7%46.5%16.1%1.4%0.89%0.41%
May 202634.8%46.5%16.1%1.4%0.75%0.47%
Jun 202635.9%48.1%13.6%1.2%0.78%0.43%
Jul 202635.5%47.5%14.5%1.4%0.77%0.42%
Aug 202634.7%46.5%16.1%1.4%0.89%0.47%
Sep 202641.7%41.5%13.9%1.7%0.74%0.46%

  1. 1.Chemex

    41.7%

    Moved from 2nd to 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +7 points.

  2. 2.Hario

    41.5%

    Moved from 1st to 2nd. 90K estimated branded searches, -9.1% vs prior month. Share -5 points.

  3. 3.Kalita

    13.9%

    Held 3rd. 30.2K estimated branded searches, -12% vs prior month. Share -2.2 points.

  4. 4.Bodum

    1.7%

    Held 4th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.3 points.

  5. 5.Melitta

    0.74%

    Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.

  6. 6.Fellow

    0.46%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Chemex and its closest rivals

Every comparison with Chemex

5 comparisons

How has branded search demand for Chemex changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Chemex worldwide held steady at 90.5K.
  • Across the 12 months ending September 2026, Chemex’s share of searches among pour-over coffee maker brands worldwide increased from 39.9% to 41.7%.
  • Across the 12 months ending September 2026, Chemex’s share of searches among pour-over coffee maker brands worldwide peaked at 41.7% in September 2026 and was lowest at 34.7% in August 2026.
  • Across the 12 months ending September 2026, Chemex rose from 2nd to 1st among pour-over coffee maker brands worldwide.

How did search popularity change for pour-over coffee maker brands worldwide in September 2026?

4 changes

  1. In September 2026, Chemex overtook Hario to become the leader among pour-over coffee maker brands worldwide, with 41.7% of the searches.

  2. In September 2026, Hario lost share of searches among pour-over coffee maker brands worldwide, from 46.5% to 41.5%.

  3. In September 2026, Kalita lost share of searches among pour-over coffee maker brands worldwide, from 16.1% to 13.9%.

  4. Estimated monthly branded searches for Bodum worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

How are Chemex’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Chemex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • chemex

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How the Brand Demand Index is measured

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