Brandwave

How popular isHario?

In September 2026, people searched for Hario by name about 90,000 times worldwide, a 9.1% decrease from the previous year. These searches made up 41.5% of all global pour-over coffee maker brand searches, placing Hario second out of six brands. When we asked both ChatGPT and Google AI Overviews about pour-over coffee maker brands, Hario appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Hario is the second most searched of 6 competitors and the most recommended in AI answers.

  1. ChemexShare of searches 41.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. HarioShare of searches 41.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. KalitaShare of searches 13.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. BodumShare of searches 1.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  5. MelittaShare of searches 0.74%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top pour-over coffee maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hario appeared in all five answers. Hario is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hario1st
  2. Kalita2nd
  3. Chemex3rd
  4. Fellow4th
  5. Bodum–
  6. Melitta–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hario5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kalita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chemex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bodum1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fellow1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Melitta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pour-over coffee maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which pour-over coffee maker brands compete with Hario?

Hario against pour-over coffee maker brands worldwide, by month

Share of searches by month for Chemex, Hario, Kalita. The figures are in the table below the chart.

View monthly share of searches table
MonthChemexHarioKalitaBodumMelittaFellow
Oct 202539.9%43.6%14.1%1.3%0.7%0.44%
Nov 202539.2%42.9%14.9%1.6%0.82%0.69%
Dec 202535.2%47%14.4%1.7%0.93%0.74%
Jan 202637.4%45.4%14.2%1.5%0.99%0.54%
Feb 202637.5%45.6%14.2%1.5%0.81%0.51%
Mar 202635.8%47.9%13.5%1.4%0.92%0.48%
Apr 202634.7%46.5%16.1%1.4%0.89%0.41%
May 202634.8%46.5%16.1%1.4%0.75%0.47%
Jun 202635.9%48.1%13.6%1.2%0.78%0.43%
Jul 202635.5%47.5%14.5%1.4%0.77%0.42%
Aug 202634.7%46.5%16.1%1.4%0.89%0.47%
Sep 202641.7%41.5%13.9%1.7%0.74%0.46%

  1. 1.Chemex

    41.7%

    Moved from 2nd to 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +7 points.

  2. 2.Hario

    41.5%

    Moved from 1st to 2nd. 90K estimated branded searches, -9.1% vs prior month. Share -5 points.

  3. 3.Kalita

    13.9%

    Held 3rd. 30.2K estimated branded searches, -12% vs prior month. Share -2.2 points.

  4. 4.Bodum

    1.7%

    Held 4th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.3 points.

  5. 5.Melitta

    0.74%

    Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.

  6. 6.Fellow

    0.46%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Hario and its closest rivals

Every comparison with Hario

8 comparisons

How has branded search demand for Hario changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hario worldwide fell from 99K to 90K.
  • Across the 12 months ending September 2026, Hario’s share of searches among pour-over coffee maker brands worldwide decreased from 43.6% to 41.5%.
  • Across the 12 months ending September 2026, Hario’s share of searches among pour-over coffee maker brands worldwide peaked at 48.1% in June 2026 and was lowest at 41.5% in September 2026.
  • Across the 12 months ending September 2026, Hario fell from 1st to 2nd among pour-over coffee maker brands worldwide.

How did search popularity change for pour-over coffee maker brands worldwide in September 2026?

4 changes

  1. In September 2026, Chemex overtook Hario to become the leader among pour-over coffee maker brands worldwide, with 41.7% of the searches.

  2. In September 2026, Hario lost share of searches among pour-over coffee maker brands worldwide, from 46.5% to 41.5%.

  3. In September 2026, Kalita lost share of searches among pour-over coffee maker brands worldwide, from 16.1% to 13.9%.

  4. Estimated monthly branded searches for Bodum worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

How are Hario’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hario’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hario
  • hario v60

Do you work for Hario? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hario compete?

Hario is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Teapot brands5th of 55.5%Show ranking
Pour-over coffee maker brands2nd of 641.5%Shown above
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Is Hario your brand?

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