Brandwave

Fellow vs Hario:Which is more popular?

In September 2026, Hario had more branded searches than Fellow among pour-over coffee maker brands worldwide. Hario had about 90,000 branded searches, while Fellow had 1,000. Hario made up 41.5% of all pour-over coffee maker brand searches we track, and Fellow accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about pour-over coffee maker brands, Hario appeared in all five answers and Fellow in one. Hario was mentioned before Fellow in every answer.

Among pour-over coffee maker brands worldwide in September 2026

Who do people search for more?

Hario, about 90 searches for every 1 for Fellow

Hario 90K searchesFellow 1K searches

Who does AI mention more?

Hario, mentioned in every answer we collected

Hario in 5 of 5Fellow in 1 of 5

Who does AI recommend more?

Hario, named ahead of Fellow in every answer

Hario first in 3Fellow never first

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Top pour-over coffee maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hario appeared in all five answers. Fellow was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hario was listed before Fellow in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hario1st
  2. Kalita2nd
  3. Chemex3rd
  4. Fellow4th
  5. Bodum–
  6. Melitta–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hario5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kalita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chemex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bodum1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fellow1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Melitta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pour-over coffee maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Fellow or Hario more popular in search?

This chart shows how often people search Google for Fellow and Hario by name. Each line represents a brand's share of searches for all six pour-over coffee maker brands we track, month by month, from English-language searches worldwide.

Fellow and Hario among pour-over coffee maker brands worldwide, by month

Share of searches by month for Hario, Fellow. The figures are in the table below the chart.

View monthly share of searches table
MonthChemexHarioKalitaBodumMelittaFellow
Oct 202539.9%43.6%14.1%1.3%0.7%0.44%
Nov 202539.2%42.9%14.9%1.6%0.82%0.69%
Dec 202535.2%47%14.4%1.7%0.93%0.74%
Jan 202637.4%45.4%14.2%1.5%0.99%0.54%
Feb 202637.5%45.6%14.2%1.5%0.81%0.51%
Mar 202635.8%47.9%13.5%1.4%0.92%0.48%
Apr 202634.7%46.5%16.1%1.4%0.89%0.41%
May 202634.8%46.5%16.1%1.4%0.75%0.47%
Jun 202635.9%48.1%13.6%1.2%0.78%0.43%
Jul 202635.5%47.5%14.5%1.4%0.77%0.42%
Aug 202634.7%46.5%16.1%1.4%0.89%0.47%
Sep 202641.7%41.5%13.9%1.7%0.74%0.46%

How has the Fellow and Hario comparison changed over the last 12 months?

3 findings
  • Hario was ahead of Fellow in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fellow’s share of searches among pour-over coffee maker brands worldwide moved from 0.44% to 0.46%, and its estimated monthly branded searches held steady at 1K.
  • Across the 12 months ending September 2026, Hario’s share of searches among pour-over coffee maker brands worldwide moved from 43.6% to 41.5%, and its estimated monthly branded searches moved from 99K to 90K.

How did search popularity change for pour-over coffee maker brands worldwide in September 2026?

2 changes

  1. In September 2026, Chemex overtook Hario to become the leader among pour-over coffee maker brands worldwide, with 41.7% of the searches.

  2. In September 2026, Hario lost share of searches among pour-over coffee maker brands worldwide, from 46.5% to 41.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fellow’s and Hario’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fellow

1 branded search term

  • fellow pour over

Hario

2 branded search terms

  • hario
  • hario v60

How the Brand Demand Index is measured

Other head-to-heads among pour-over coffee maker brands

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