Chemex vs Fellow:Which is more popular?
In September 2026, Chemex had more branded searches than Fellow among pour-over coffee maker brands worldwide. Chemex had about 90,500 branded searches, while Fellow had 1,000. Chemex made up 41.7% of all pour-over coffee maker brand searches we track, and Fellow accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about pour-over coffee maker brands, Chemex appeared in four of the five answers and Fellow in one. Chemex was mentioned before Fellow in every answer that named either.
Who do people search for more?
Chemex, about 91 searches for every 1 for Fellow
Who does AI mention more?
Chemex, mentioned in 4 of 5 answers, Fellow in 1
Who does AI recommend more?
Chemex, named ahead of Fellow in 2 of 2 answers
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Top pour-over coffee maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chemex was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Fellow was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chemex was listed before Fellow in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hario5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kalita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Chemex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bodum1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fellow1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Melitta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pour-over coffee maker brands
5 answers
Asked ChatGPT
“Which pour-over coffee maker should I buy?”
Asked ChatGPT
“What are the best pour-over coffee maker brands?”
Asked ChatGPT
“What's the best pour-over coffee maker for a beginner?”
Searched Google, AI Overview
“pour over coffee maker”
Searched Google, AI Overview
“best pour over coffee maker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Chemex or Fellow more popular in search?
This chart shows how often people search Google for Chemex and Fellow by name. Each line represents a brand's share of searches for all six pour-over coffee maker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Chemex, Fellow. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chemex | Hario | Kalita | Bodum | Melitta | Fellow |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 43.6% | 14.1% | 1.3% | 0.7% | 0.44% |
| Nov 2025 | 39.2% | 42.9% | 14.9% | 1.6% | 0.82% | 0.69% |
| Dec 2025 | 35.2% | 47% | 14.4% | 1.7% | 0.93% | 0.74% |
| Jan 2026 | 37.4% | 45.4% | 14.2% | 1.5% | 0.99% | 0.54% |
| Feb 2026 | 37.5% | 45.6% | 14.2% | 1.5% | 0.81% | 0.51% |
| Mar 2026 | 35.8% | 47.9% | 13.5% | 1.4% | 0.92% | 0.48% |
| Apr 2026 | 34.7% | 46.5% | 16.1% | 1.4% | 0.89% | 0.41% |
| May 2026 | 34.8% | 46.5% | 16.1% | 1.4% | 0.75% | 0.47% |
| Jun 2026 | 35.9% | 48.1% | 13.6% | 1.2% | 0.78% | 0.43% |
| Jul 2026 | 35.5% | 47.5% | 14.5% | 1.4% | 0.77% | 0.42% |
| Aug 2026 | 34.7% | 46.5% | 16.1% | 1.4% | 0.89% | 0.47% |
| Sep 2026 | 41.7% | 41.5% | 13.9% | 1.7% | 0.74% | 0.46% |
How has the Chemex and Fellow comparison changed over the last 12 months?
3 findings
- Chemex was ahead of Fellow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chemex’s share of searches among pour-over coffee maker brands worldwide moved from 39.9% to 41.7%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Fellow’s share of searches among pour-over coffee maker brands worldwide moved from 0.44% to 0.46%, and its estimated monthly branded searches held steady at 1K.
How did search popularity change for pour-over coffee maker brands worldwide in September 2026?
1 change
In September 2026, Chemex overtook Hario to become the leader among pour-over coffee maker brands worldwide, with 41.7% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Chemex’s and Fellow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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