Brandwave

How popular isBodum in search?

In September 2026, there were an estimated 40.5K branded searches for Bodum worldwide which is down 33.1% over the last 12 months. Bodum holds 3.1% estimated Share of Search among tea kettle brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Smeg69.7%
  2. Breville12.6%
  3. Cuisinart12.6%
  4. Bodum3.1%
  5. Stagg1.7%
  6. ZWILLING0.34%
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Where does Bodum compete?

Bodum is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tea kettle brands4th of 63.1%Shown below
Milk frother brands4th of 53.3%Show ranking
Tea infuser brands4th of 44.8%Show ranking
Teapot brands2nd of 36.4%Show ranking
Keep cup brands3rd of 513.9%Show ranking

Which tea kettle brands compete with Bodum?

Bodum against tea kettle brands worldwide, by month

Share of Search by month for Smeg, Breville, Cuisinart, Bodum. The figures are in the table below the chart.

View monthly share of search table
MonthSmegBrevilleCuisinartBodumStaggZWILLING
Oct 202568.3%10.1%15%4.5%1.7%0.4%
Nov 202563%14%17.1%4.2%1.3%0.46%
Dec 202562.4%14.1%17.2%4.2%1.6%0.46%
Jan 202668.3%10.3%15.4%3.8%1.7%0.41%
Feb 202670.5%10.6%13%3.9%1.7%0.35%
Mar 202668.5%10.3%15.3%3.8%1.7%0.41%
Apr 202666.2%12%14.6%4.4%2%0.88%
May 202664.2%11.6%17.3%4.3%1.9%0.7%
Jun 202662.9%13.6%16.6%4.1%2.2%0.54%
Jul 202665.2%11.8%17.5%3.5%1.6%0.38%
Aug 202664.9%11.5%17.1%4.2%1.9%0.37%
Sep 202669.7%12.6%12.6%3.1%1.7%0.34%

  1. 1.Smeg

    69.7%

    Held 1st. 914K estimated branded searches, +19.6% vs prior month. Share +4.8 points.

  2. 2.Breville

    12.6%

    Moved from 3rd to 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  3. 3.Cuisinart

    12.6%

    Moved from 2nd to 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -4.5 points.

  4. 4.Bodum

    3.1%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  5. 5.Stagg

    1.7%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.ZWILLING

    0.34%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bodum and its closest rivals

Every comparison with Bodum

How has branded search demand for Bodum changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bodum worldwide fell from 60.5K to 40.5K.
  • Across the 12 months ending September 2026, Bodum’s estimated Share of Search among tea kettle brands worldwide decreased from 4.5% to 3.1%.

How did search popularity change for tea kettle brands worldwide in September 2026?

  1. In September 2026, Breville overtook Cuisinart to rank 2nd among tea kettle brands worldwide, with 12.6% estimated Share of Search.

  2. In September 2026, Smeg gained estimated Share of Search among tea kettle brands worldwide, from 64.9% to 69.7%.

  3. In September 2026, Cuisinart lost estimated Share of Search among tea kettle brands worldwide, from 17.1% to 12.6%.

  4. In September 2026, Bodum lost estimated Share of Search among tea kettle brands worldwide, from 4.2% to 3.1%.

  5. Estimated monthly branded searches for ZWILLING worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How is Bodum measured?

Brandwave collects information about searches that people make online using Bodum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bodum

Do you work for Bodum? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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